| Exploring consumptive moments of value‐creating practice in online community BJ Hartmann, C Wiertz, EJ Arnould Psychology & Marketing 32 (3), 319-340, 2015 | 116 | 2015 |
| Nostalgia marketing and (re-) enchantment BJ Hartmann, KH Brunk International Journal of Research in Marketing 36 (4), 669-686, 2019 | 106 | 2019 |
| Authenticating by re-enchantment: The discursive making of craft production BJ Hartmann, J Ostberg Journal of Marketing Management 29 (7-8), 882-911, 2013 | 83 | 2013 |
| Creating a consumable past: how memory making shapes marketization KH Brunk, M Giesler, BJ Hartmann Journal of Consumer Research 44 (6), 1325-1342, 2018 | 73 | 2018 |
| Peeking behind the mask of the prosumer: Theorizing the organization of consumptive and productive practice moments BJ Hartmann Marketing Theory 16 (1), 3-20, 2016 | 65 | 2016 |
| Emotion and practice: Mothering, cooking, and teleoaffective episodes S Molander, BJ Hartmann Marketing Theory 18 (3), 371-390, 2018 | 50 | 2018 |
| Media brand cultures: Researching and theorizing how consumers engage in the social construction of media brands M Ots, BJ Hartmann Handbook of media branding, 217-229, 2015 | 34 | 2015 |
| Inventing a past: Corporate heritage as dialectical relationships of past and present O Brunninge, BJ Hartmann Marketing Theory 19 (2), 229-234, 2019 | 28 | 2019 |
| Business perspectives on work in news organizations E Raviola, B Hartmann Journal of Media Business Studies 6 (1), 7-36, 2009 | 19 | 2009 |
| The electric guitar–marketplace icon J Ostberg, BJ Hartmann Consumption markets & culture 18 (5), 402-410, 2015 | 17 | 2015 |
| From “aesthetic” to aestheticization: a multi-layered cultural approach I Dagalp, BJ Hartmann Consumption Markets & Culture 25 (1), 1-20, 2022 | 16 | 2022 |
| Unboxing marketing: creating value for consumers, firms, and society BJ Hartmann, J Östberg, A Parment, C Solér | 15 | 2020 |
| Failure: Perspectives and prospects in marketing and consumption theory D Kjeldgaard, M Nøjgaard, BJ Hartmann, M Bode, F Lindberg, ... Marketing Theory 21 (2), 277-286, 2021 | 12 | 2021 |
| Consumption and practice: Unfolding consumptive moments and the entanglement with productive aspects B Hartmann Jönköping International Business School, 2013 | 9 | 2013 |
| Online brand community in action. A constitutive netnography: Advancing a wholesome ethnomethodological perspective on brand community A Abrahamsen, B Hartmann | 9 | 2006 |
| Online brand community in action A Abrahamsen, B Hartmann A Constitutive Netnography: Advancing a Wholesome Ethnomethodological …, 2006 | 7 | 2006 |
| Unboxing marketing B Hartmann, J Ostberg, A Parment, C Solér Lund: Studentlitteratur, 2020 | 6 | 2020 |
| Practice consumption and value creation: advancing the practice theoretical ontology of consumption community BJ Hartmann, E Arnould BUILDING CONNECTIONS 39, 519, 2011 | 6 | 2011 |
| Academic liner notes: a re-inquiry of Chris Hackley’s (2012) CCT Blues BJ Hartmann, J Ostberg Consumption Markets & Culture 21 (3), 205-214, 2018 | 5 | 2018 |
| Negotiating the merger of contrasting consumer cultures: Ideological myth and identity BJ Hartmann, KH Brunk Advances in consumer research 43, 358-63, 2015 | 5 | 2015 |
Jacob OstbergProfessor of Business with a focus on Marketing, Stockholm University School of BusinessVerifierad e-postadress på sbs.su.se
