| Private label brands in an emerging economy: an exploratory study in India S Sarkar, D Sharma, AD Kalro International Journal of Retail & Distribution Management 44 (2), 203-222, 2016 | 55 | 2016 |
| The effect of naming strategy and packaging on perceived quality and purchase intention of private label brands S Sarkar, D Sharma, AD Kalro Advances in National Brand and Private Label Marketing, 103-111, 2015 | 13 | 2015 |
| Does non-profit brand image mean the same across cultures? An exploratory evaluation of non-profit brand image in three countries N Michaelidou, M Micevski, S Kadic-Maglajlic, T Budhathoki, S Sarkar International Marketing Review 36 (6), 979-995, 2019 | 7 | 2019 |
| Consumers’ responses to private labels: evaluations extrinsic cues imitations S Sarkar, M Rawani Advances in National Brand and Private Label Marketing: Fourth International …, 2017 | 3 | 2017 |
| A Behavior Simulation-Based Approach to Improve Retail Performance: A Comprehensive Framework S Sarkar, S Krmar, V Balaraman Winter Simulation Conference 2023, 2023 | | 2023 |
| Determining Optimal Markdown Pricing for Remaining Inventory: The Role of Customer Regret S Sarkar, S Kumar, A Shaw, K PU, V Balaraman 2023 Academy of Marketing Science Annual Conference, 2023 | | 2023 |
| Consumers’ Response on Price Promotion: Effect of Reference Price S Sarkar, S Kumar, A Shaw, V Balaraman 2023 AMA Winter Academic Conference, 14-25, 2023 | | 2023 |
| Understanding the Performance of Unorganized Retail in India Under Normative and Pandemic Scenarios Using an Agent Based Simulation Approach S Kumar, S Sarkar, J Raveendran, V Balaraman EMAC 2021 Annual Conference, http://proceedings.emac-online.org/pdfs/, 2021 | | 2021 |
| Consumers’ Reactions to Price Imitations by Private Labels with Sub-branding Strategy S Sarkar, AD Kalro, D Sharma Advances in National Brand and Private Label Marketing: Sixth International …, 2019 | | 2019 |
| Evo TV M Rawani, AK Awasthi, S Sarkar Emerging Markets Case Studies Collection 6 (1), 1-18, 2016 | | 2016 |
Dinesh sharmaShailesh J Mehta School of Management, Indian Institute of Technology BombayVerified email at iitb.ac.in
