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Narh Linda
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Brand avoidance: underlying protocols and a practical scale
R Odoom, JP Kosiba, CT Djamgbah, L Narh
Journal of Product & Brand Management 28 (5), 586-597, 2019
742019
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
L Narh, R Odoom, MA Mahmoud, EY Tweneboah-Koduah
Journal of Brand Management 30 (4), 318-332, 2023
2023
Brand and Market Orientations Linkage with Firm Performance: Towards a Hybridised Conceptual Framework: An Abstract
L Narh, MA Mahmoud, EY Tweneboah-Konduah, R Odoom
Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020
2020
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