| Yesterday once more? Autobiographical memory evocation effects on tourists' post-travel purchase intentions toward destination products CY Yin, P Poon, JL Su Tourism Management 61, 263-274, 2017 | 76 | 2017 |
| The impact of other group members on tourists’ travel experiences: A study of domestic package tours in China CY Yin, P Poon International Journal of Contemporary Hospitality Management 28 (3), 640-658, 2016 | 65 | 2016 |
| Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-Western country PP Gerald Albaum, Cheng-Yue Yin International Journal of Retail & Distribution Management 45 (3), 328-342, 2017 | 48 | 2017 |
| Types of green practices, hotel price image and consumers’ attitudes in China: The mediating role of consumer skepticism CY Yin, F Du, Y Chen Journal of Hospitality Marketing & Management 29 (3), 329-357, 2020 | 39 | 2020 |
| Consumers' attributions and brand evaluations in product‐harm crises: The role of implicit theories of personality CY Yin, HY Yu, P Poon Journal of Consumer Behaviour 15 (1), 87-95, 2016 | 38 | 2016 |
| You exist in my song! How a destination-related popular song enhances destination image and visit intentions CY Yin, N Bi, Y Chen Journal of Vacation Marketing 26 (3), 305-319, 2020 | 25 | 2020 |
| A bittersweet experience! The effect of mixed emotions on business tourists’ revisit intentions N Bi, CY Yin, Y Chen Journal of Travel & Tourism Marketing 37 (6), 695-710, 2020 | 24 | 2020 |
| Sexy or smart? The impact of endorser ethnicity and portrayal on Chinese women’s attitudes toward luxury advertising Y Yin, C. Y., Bi, N., Poon, P., & Sun Asia Pacific Journal of Marketing and Logistics 32 (2), 406-427, 2020 | 14 | 2020 |
| Do CEOs' personal donations matter? The impact of the CEO's personal donations on consumers' attitudes toward his/her company in China CY Yin, N Bi, HY Yu Journal of Business Research 100, 184-195, 2019 | 11 | 2019 |
| Facial expressions of beneficiaries and donation intentions of potential donors: Effects of the number of beneficiaries in charity advertising MR Li, CY Yin Journal of Retailing and Consumer Services 66, 102915, 2022 | 10 | 2022 |
| Influence of product plot connection of product placement on purchase intention L Yang, C Yin 2018 2nd International Conference on Education Science and Economic …, 2018 | 7 | 2018 |
| The Effects of Online Product Presentation’s Sensory Cues on Consumer’s Purchase Intention: A mental imagery perspective JL Su, CY Yin, S Guo Journal of Marketing Science 12 (2), 87-99, 2016 | 7 | 2016 |
| Consumer’s symbol-consumption and brand management J Su, C Yin | 3 | 2016 |
| Cut-throat competition or justice? Consumers’ responses to competitor whistleblowing from the perspective of consumer scepticism CY Yin, N Bi, Y Chen Journal of Marketing Management 38 (7-8), 633-660, 2022 | 2 | 2022 |
| Different face view of consumer to the marketing information framework of reaction: Research based on regulatory focus theory S Guo, C Yin Chin. J. Manag 12, 1529-1552, 2015 | 2 | 2015 |
| Mental Imagery of Travelling Destination: Pictures on the Website N Bi, C Yin | 1 | 2019 |
| Analysis of Marketing Strategy of Rural E-commerce Platform under O2O Business Mode-Case Study of “Cuncunle” F Du, C Yin 2018 2nd International Conference on Education Science and Economic …, 2018 | 1 | 2018 |
| Exploratory Research on Campus Online Loan Behavior of College Students M Li, C Yin 2018 2nd International Conference on Education Science and Economic …, 2018 | 1 | 2018 |
| The impact of endorser ethnicity and portrayal on Chinese women’s attitude toward luxury advertising CY Yin, P Poon Global Marketing Conference, 808-809, 2016 | 1 | 2016 |
| Chinese Consumer Insecurity in the Digital Age: Theoretical Construction of Scale Development N Bi, C Yin, Y Wang | 1 | 2016 |
