| Employment branding in the knowledge economy MT Ewing, LF Pitt, NM De Bussy, P Berthon International Journal of advertising 21 (1), 3-22, 2002 | 655 | 2002 |
| Stakeholder theory and internal marketing communications: a framework for analysing the influence of new media NM De Bussy, MT Ewing, LF Pitt Journal of marketing communications 9 (3), 147-161, 2003 | 154 | 2003 |
| Most valuable stakeholders: The impact of employee orientation on corporate financial performance NM De Bussy, L Suprawan Public Relations Review 38 (2), 280-287, 2012 | 105 | 2012 |
| Stakeholders, politics and power: Towards an understanding of stakeholder identification and salience in government NM De Bussy, L Kelly Journal of Communication Management 14 (4), 289-305, 2010 | 100 | 2010 |
| The state of Australian public relations: Professionalisation and paradox NM de Bussy, K Wolf Public Relations Review 35 (4), 376-381, 2009 | 77 | 2009 |
| Crisis leadership styles—Bligh versus Gillard: A content analysis of Twitter posts on the Queensland floods NM de Bussy, A Paterson Journal of Public Affairs 12 (4), 326-332, 2012 | 76 | 2012 |
| Perceived agency politics and conflicts of interest as potential barriers to IMC orientation MT Ewing, NMD Bussy, A Caruana Journal of Marketing Communications 6 (2), 107-119, 2000 | 76 | 2000 |
| Tourism events and the nature of stakeholder power F Tiew, K Holmes, N De Bussy Event Management 19 (4), 525-541, 2015 | 63 | 2015 |
| Dialogue as a basis for stakeholder engagement NM De Bussy The SAGE handbook of public relations 2, 127-144, 2010 | 57 | 2010 |
| Stakeholder communication management on the Internet: An integrated matrix for the identification of opportunities NM De Bussy, RT Watson, LF Pitt, MT Ewing Journal of Communication Management 5 (2), 138-146, 2001 | 56 | 2001 |
| Charitable donations as social exchange or agapic action on the Internet: The case of Hungersite. com L Pitt, S Keating, L Bruwer, M Murgolo-Poore, N Bussy Journal of Nonprofit & Public Sector Marketing 9 (4), 47-61, 2002 | 38 | 2002 |
| The stakeholder concept and public relations: tracking the parallel evolution of two literatures N De Bussy, M Ewing Journal of Communication Management 2 (3), 222-229, 1998 | 35 | 1998 |
| Refurnishing the Grunig edifice: Strategic public relations management, strategic communication and organizational leadership NM de Bussy Public Relations and Communication Management, 79-92, 2013 | 27 | 2013 |
| Applying stakeholder thinking to public relations: An integrated approach to identifying relationships that matter N De Bussy Public relations metrics, 298-316, 2009 | 20 | 2009 |
| The role of corporate reputation versus relationships in building employer brand equity: the case of a major private hospital C Archer, N de Bussy Australian and New Zealand Marketing Academy Conference (ANZMAC 2006), 2006 | 12 | 2006 |
| Stakeholder theory N De Bussy The international encyclopedia of communication, 2008 | 11 | 2008 |
| Employee dialogue: a framework for business success NM de Bussy, L Suprawan Exploring internal communication, 93-104, 2017 | 9 | 2017 |
| Corporate social responsibility in the SME sector: An exploratory investigation L Suprawan, N De Bussy, S Dickinson Proceedings of Australian and New Zealand Marketing Academy conference, 2009 | 7 | 2009 |
| Events’ external stakeholders and their influence strategies in tourism: perspectives from Borneo F Tiew, K Holmes, N de Bussy International Journal of Contemporary Hospitality Management 33 (7), 2465-2484, 2021 | 6 | 2021 |
| NGOs, identities, and religion: a case of split personalities? P Adams, N De Bussy Asia Pacific Public Relations Journal 9 (2008), 87-101, 2008 | 5 | 2008 |
