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Allan D. Shocker
Allan D. Shocker
retired
Verifierad e-postadress på tepper.cmu.edu
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Composite branding alliances: an investigation of extension and feedback effects
CW Park, SY Jun, AD Shocker
Journal of Marketing Research, 453-466, 1996
12061996
Brand equity
RK Srivastava, AD Shocker
1143*1991
Brand equity: a perspective on its meaning and measurement
RK Srivastava, AD Shocker
Marketing Science Institute, 1991
11361991
Challenges and opportunities facing brand management: an introduction to the special issue
AD Shocker, RK Srivastava, RW Ruekert
Journal of Marketing Research 31 (2), 149-158, 1994
11291994
Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions
AD Shocker, M Ben-Akiva, B Boccara, P Nedungadi
Marketing letters 2 (3), 181-197, 1991
9621991
Linear programming techniques for multidimensional analysis of preferences
V Srinivasan, AD Shocker
Psychometrika 38 (3), 337-369, 1973
9371973
An approach to incorporating social preferences in developing corporate action strategies
AD Shocker, SP Sethi
The unstable ground: Corporate social policy in a dynamic society 67, 80, 1974
8961974
Customer-oriented Approaches to
GS Day, AD Shocker, RK Srivastava
800*1979
Customer-oriented approaches to identifying product-markets
GS Day, AD Shocker, RK Srivastava
The Journal of Marketing, 8-19, 1979
7991979
Multiattribute approaches for product concept evaluation and generation: A critical review
AD Shocker, V Srinivasan
Journal of Marketing Research, 159-180, 1979
6691979
Substitution in use and the role of usage context in product category structures
S Ratneshwar, AD Shocker
Journal of Marketing Research, 281-295, 1991
6001991
Toward understanding the attraction effect: The implications of product stimulus meaningfulness and familiarity
S Ratneshwar, AD Shocker, DW Stewart
Journal of Consumer Research, 520-533, 1987
4331987
A consumer-based methodology for the identification of new product ideas
AD Shocker, V Srinivasan
Management Science 20 (6), 921-937, 1974
3821974
Estimating the weights for multiple attributes in a composite criterion using pairwise judgments
V Srinivasan, AD Shocker
Psychometrika 38 (4), 473-493, 1973
3631973
A customer-oriented approach for determining market structures
RK Srivastava, MI Alpert, AD Shocker
The Journal of Marketing, 32-45, 1984
3471984
A perspective on brand equity principles and issues
AD Shocker, B Weitz
Summary of Marketing Science Institute Conference, 1-21, 1988
3431988
Goal-derived categories and the antecedents of across-category consideration
S Ratneshwar, C Pechmann, AD Shocker
Journal of Consumer Research, 240-250, 1996
3411996
The nature of product-related attributes
JH Myers, AD Shocker
Research in marketing 5 (5), 211-236, 1981
3371981
Product complements and substitutes in the real world: The relevance of" other products"
AD Shocker, BL Bayus, N Kim
Journal of Marketing, 28-40, 2004
2622004
Market structure analysis: hierarchical clustering of products based on substitution-in-use
RK Srivastava, RP Leone, AD Shocker
The Journal of Marketing, 38-48, 1981
2151981
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Artiklar 1–20