George Christodoulides

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Nina MichaelidouLoughborough UniversityVerifierad e-postadress på lboro.ac.uk
Nikoletta Theofania SiamagkaAristotle University of ThessalonikiVerifierad e-postadress på econ.auth.gr
Cleopatra VeloutsouProfessor of Brand Management - Adam Smith Business School - University of GlasgowVerifierad e-postadress på glasgow.ac.uk
Sheena LeekUniversity of BirminghamVerifierad e-postadress på bham.ac.uk
Colin JevonsCourse Director/Associate Professor, Monash Business SchoolVerifierad e-postadress på monash.edu
Kalliopi ChatzipanagiotouSenior Lecturer in Marketing, University of GlasgowVerifierad e-postadress på glasgow.ac.uk
Bruno SchivinskiRMIT University, MelbourneVerifierad e-postadress på rmit.edu.au
Anastasia StathopoulouProfessor of Marketing, International University of Monaco, OMNES EducationVerifierad e-postadress på inseec.com
Achilleas BoukisAssociate Professor in Marketing, University of BirminghamVerifierad e-postadress på bham.ac.uk
Douglas C. WestKing's College LondonVerifierad e-postadress på kcl.ac.uk
Laurence BorelMarketer, PhD from Birkbeck, University of LondonVerifierad e-postadress på mail.bbk.ac.uk
Rania W. SemaanAmerican University of SharjahVerifierad e-postadress på aus.edu
Giuseppe PedelientoDepartment of Management, University of BergamoVerifierad e-postadress på unibg.it
Maximilian GerrathLeeds University Business SchoolVerifierad e-postadress på leeds.ac.uk
Simos ChariAlliance Manchester Business SchoolVerifierad e-postadress på manchester.ac.uk
Eleonora PantanoAssociate Professor (Reader) in Retail and Marketing technology, University of BristolVerifierad e-postadress på bristol.ac.uk
Dr Navdeep AthwalUniversity of LeicesterVerifierad e-postadress på leicester.ac.uk
Nabil GhantousProfessor of Marketing, EM Normandie Business SchoolVerifierad e-postadress på em-normandie.fr
Francisco GuzmanProfessor of Marketing, University of North TexasVerifierad e-postadress på unt.edu
Martin EisendEuropean University ViadrinaVerifierad e-postadress på europa-uni.de

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George Christodoulides

Chalhoub Group Professor of Luxury Brand Management, American University of Sharjah

Verifierad e-postadress på aus.edu

Brand Management Brand Equity Luxury Luxury Brands Luxury Marketing


Titel Sortera efter citat Sortera efter år Sortera efter titel	Citeras av Citeras av	År
Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands N Michaelidou, NT Siamagka, G Christodoulides Industrial marketing management 40 (7), 1153-1159, 2011	1757	2011
Consumer-based brand equity conceptualization and measurement: A literature review G Christodoulides, L De Chernatony International Journal of Market Research 52 (1), 43-66, 2010	1188	2010
Measuring consumers' engagement with brand-related social-media content: Development and validation of a scale that identifies levels of social-media engagement with brands B Schivinski, G Christodoulides, D Dabrowski Journal of advertising research 56 (1), 64-80, 2016	665	2016
Branding in the post-internet era G Christodoulides Marketing theory 9 (1), 141-144, 2009	641	2009
Memo to marketers: quantitative evidence for change: how user-generated content really affects brands? G Christodoulides, C Jevons, J Bonhomme Journal of Advertising Research 52 (1), 2012	556	2012
Determinants of social media adoption by B2B organizations NT Siamagka, G Christodoulides, N Michaelidou, A Valvi Industrial Marketing Management 51, 89-99, 2015	521	2015
Conceptualising and measuring the equity of online brands G Christodoulides, L De Chernatony, O Furrer, E Shiu, T Abimbola Journal of marketing management 22 (7-8), 799-825, 2006	441	2006
A literature review and future agenda for B2B branding: Challenges of branding in a B2B context S Leek, G Christodoulides Industrial marketing management 40 (6), 830-837, 2011	392	2011
Measuring perceived brand luxury: An evaluation of the BLI scale G Christodoulides, N Michaelidou, CH Li Journal of brand management 16, 395-405, 2009	350	2009
Measuring perceived brand luxury: An evaluation of the BLI scale G Christodoulides, N Michaelidou, CH Li Journal of brand management 16, 395-405, 2009	350	2009
A framework of brand value in B2B markets: The contributing role of functional and emotional components S Leek, G Christodoulides Industrial Marketing Management 41 (1), 106-114, 2012	345	2012
Consumer-based brand equity measurement: lessons learned from an international study G Christodoulides, JW Cadogan, C Veloutsou International Marketing Review 32 (3/4), 307-328, 2015	289	2015
Shopping motives as antecedents of e-satisfaction and e-loyalty G Christodoulides, N Michaelidou Journal of Marketing Management 27 (1-2), 181-197, 2010	287	2010
Developing a brand performance measure for financial services brands L De Chernatony, F Harris, G Christodoulides The Service Industries Journal 24 (2), 15-33, 2004	267	2004
Cross‐national differences in e‐WOM influence G Christodoulides, N Michaelidou, E Argyriou European journal of marketing 46 (11/12), 1689-1707, 2012	263	2012
Dimensionalising on‐and offline brands' composite equity G Christodoulides, L De Chernatony Journal of product & brand management 13 (3), 168-179, 2004	236	2004
B2B service brand identity: Scale development and validation D Coleman, L de Chernatony, G Christodoulides Industrial Marketing Management 40 (7), 1063-1071, 2011	206	2011
Decoding the complexity of the consumer-based brand equity process K Chatzipanagiotou, C Veloutsou, G Christodoulides Journal of Business Research 69 (11), 5479-5486, 2016	199	2016
A taxonomy of measures for consumer‐based brand equity: drawing on the views of managers in Europe C Veloutsou, G Christodoulides, L de Chernatony Journal of Product & Brand Management 22 (3), 238-248, 2013	170	2013
Taking the brand promise online: Challenges and opportunities L Chernatony, G Christodoulides Interactive Marketing 5, 238-251, 2004	164	2004

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