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Elvira Ismagilova
Elvira Ismagilova
Verified email at swansea.ac.uk
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Setting the future of digital and social media marketing research: Perspectives and research propositions
YK Dwivedi, E Ismagilova, DL Hughes, J Carlson, R Filieri, J Jacobson, ...
International journal of information management 59, 102168, 2021
18592021
Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
YK Dwivedi, L Hughes, E Ismagilova, G Aarts, C Coombs, T Crick, Y Duan, ...
International Journal of Information Management 57, 101994, 2021
17382021
Smart cities: Advances in research—An information systems perspective
E Ismagilova, L Hughes, YK Dwivedi, KR Raman
International journal of information management 47, 88-100, 2019
8712019
Electronic word-of-mouth (eWOM)
E Ismagilova, YK Dwivedi, E Slade, MD Williams, E Ismagilova, ...
Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art …, 2017
4932017
The effect of characteristics of source credibility on consumer behaviour: A meta-analysis
E Ismagilova, E Slade, NP Rana, YK Dwivedi
Journal of Retailing and Consumer Services 53, 101736, 2020
4722020
The effect of electronic word of mouth communications on intention to buy: A meta-analysis
E Ismagilova, EL Slade, NP Rana, YK Dwivedi
Information Systems Frontiers 22, 1203-1226, 2020
4192020
A framework for analysing blockchain technology adoption: Integrating institutional, market and technical factors
M Janssen, V Weerakkody, E Ismagilova, U Sivarajah, Z Irani
International journal of information management 50, 302-309, 2020
4112020
Security, privacy and risks within smart cities: Literature review and development of a smart city interaction framework
E Ismagilova, L Hughes, NP Rana, YK Dwivedi
Information Systems Frontiers, 1-22, 2022
3262022
Achieving superior organizational performance via big data predictive analytics: A dynamic capability view
S Gupta, VA Drave, YK Dwivedi, AM Baabdullah, E Ismagilova
Industrial Marketing Management 90, 581-592, 2020
2432020
Social media adoption, usage and impact in business-to-business (B2B) context: A state-of-the-art literature review
YK Dwivedi, E Ismagilova, NP Rana, R Raman
Information Systems Frontiers, 1-23, 2023
1782023
Perceived helpfulness of eWOM: Emotions, fairness and rationality
E Ismagilova, YK Dwivedi, E Slade
Journal of Retailing and Consumer Services 53, 101748, 2020
1312020
A meta-analysis of the factors affecting eWOM providing behaviour
E Ismagilova, NP Rana, EL Slade, YK Dwivedi
European Journal of Marketing 55 (4), 1067-1102, 2021
1282021
Return on investment in social media marketing: Literature review and suggestions for future research
B Lal, E Ismagilova, YK Dwivedi, S Kwayu
Digital and social media marketing: emerging applications and theoretical …, 2020
1052020
B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics
M Juntunen, E Ismagilova, EL Oikarinen
Industrial Marketing Management 89, 630-641, 2020
1042020
Role of smart cities in creating sustainable cities and communities: a systematic literature review
E Ismagiloiva, L Hughes, N Rana, Y Dwivedi
ICT Unbounded, Social Impact of Bright ICT Adoption: IFIP WG 8.6 …, 2019
462019
A meta-analytic structural equation model for understanding social commerce adoption
YK Dwivedi, E Ismagilova, P Sarker, A Jeyaraj, Y Jadil, L Hughes
Information Systems Frontiers, 1-17, 2021
422021
& Galanos, V.(2019)
YK Dwivedi, L Hughes, E Ismagilova, G Aarts, C Coombs, T Crick
Artificial Intelligence (AI): Multidisciplinary perspectives on emerging …, 2019
292019
Persuasiveness of eWOM communications: literature review and suggestions for future research
E Ismagilova, E Slade, M Williams
Social Media: The Good, the Bad, and the Ugly: 15th IFIP WG 6.11 Conference …, 2016
282016
Use of social media by b2b companies: systematic literature review and suggestions for future research
YK Dwivedi, E Ismagilova, NP Rana, V Weerakkody
Digital Transformation for a Sustainable Society in the 21st Century: 18th …, 2019
202019
Traditional word-of-mouth (WOM)
E Ismagilova, YK Dwivedi, E Slade, MD Williams, E Ismagilova, ...
Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art …, 2017
152017
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