Ian Phau
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Consuming luxury brands: the relevance of the ‘rarity principle’
I Phau, G Prendergast
Journal of Brand Management 8 (2), 122-138, 2000
Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands
I Phau, M Teah
Journal of consumer marketing, 2009
Factors influencing the types of products and services purchased over the Internet
I Phau, SM Poon
Internet Research, 2000
Does country‐of‐origin matter in the relationship between brand personality and purchase intention in emerging economies?
I Phau, P Chao, X Wang, Z Yang
International Marketing Review, 2008
Brand personality and consumer self-expression: single or dual carriageway?
I Phau, KC Lau
Journal of Brand Management 8 (6), 428-444, 2001
Attitudes towards environmentally friendly products
I Cheah, I Phau
Marketing Intelligence & Planning, 2011
Understanding consumer demand for non-deceptive pirated brands
G Prendergast, LH Chuen, I Phau
Marketing intelligence & planning, 2002
Profiling fashion innovators
I Phau, CC Lo
Journal of Fashion Marketing and Management: An International Journal, 2004
Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding
I Phau, M Teah, JT So, AG Parsons, SF Yap
Journal of Fashion Marketing and Management: An International Journal, 2013
Conceptualizing the country of origin of brand
I Phau, G Prendergast
Journal of Marketing Communications 6 (3), 159-170, 2000
Country-of-origin contingencies
A Josiassen, BA Lukas, GJ Whitwell
International Marketing Review 25 (4), 423, 2008
Extending symbolic brands using their personality: Examining antecedents and implications towards brand image fit and brand dilution
KC Lau, I Phau
Psychology & marketing 24 (5), 421-444, 2007
An investigation of the effects of environmental claims in promotional messages for clothing brands
I Phau, D Ong
Marketing Intelligence & Planning, 2007
The effects of country of origin and corporate reputation on initial trust
M Michaelis, DM Woisetschläger, C Backhaus, D Ahlert
International Marketing Review 25 (4), 404, 2008
Conceptualising brand personality: A review and research propositions
I Phau, KC Lau
Journal of Targeting, Measurement and Analysis for Marketing 9 (1), 52-69, 2000
“Bend it like Beckham”: The influence of sports celebrities on young adult consumers
S Dix, I Phau, S Pougnet
Young Consumers, 2010
Understanding compulsive buying tendencies among young Australians
I Phau, C Woo
Marketing Intelligence & Planning, 2008
Attitudes of university students toward business ethics: a cross-national investigation of Australia, Singapore and Hong Kong
I Phau, G Kea
Journal of Business Ethics 72 (1), 61-75, 2007
Consumer animosity, economic hardship, and normative influence
YA Huang, I Phau, C Lin
European Journal of Marketing, 2010
Modeling country image effects through an international crisis
I Phau, P Chao, LA Heslop, IRR Lu, D Cray
International Marketing Review, 2008
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Artiklar 1–20