Brittany Duff
Brittany Duff
Associate Professor of Advertising, University of Illinois at Urbana-Champaign
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Missing the mark : Advertising avoidance and distractor devaluation
BRL Duff, RJ Faber
Journal of Advertising 40 (2), 51-62, 2011
Doing it all: An exploratory study of predictors of media multitasking
BRL Duff, G Yoon, Z Wang, G & Anghelcev
Journal of Interactive Advertising 14 (1), 11-23, 2014
Putting the organic label in context: Examining the interactions between the organic label, product type, and retail outlet
B Ellison, BRL Duff, Z Wang, TB White
Food Quality and Preference 49, 140-150, 2016
The effect of multitasking on time perception, enjoyment, and ad evaluation
S Chinchanachokchai, BRL Duff, S Sar
Computers in Human Behavior 45, 185-191, 2015
Ignorance is bliss. How parents of preschool children make sense of front-of-package visuals and claims on food
KM Abrams, C Evans, BRL Duff
Appetite 87, 20-29, 2015
Seeing the Big Picture: Multitasking and Perceptual Processing Influences on Ad Recognition
BRL Duff, S Sar
Journal of Advertising 44 (3), 173-184, 2015
A practical guide to experimental advertising research
PT Vargas, BRL Duff, RJ Faber
Journal of Advertising 46 (1), 101-114, 2017
Gamers just want to have fun? Toward an understanding of the online game acceptance
G Yoon, BRL Duff, S Ryu
Journal of Applied Social Psychology 43 (9), 1814-1826, 2013
If you feel it now you will think it later: The interactive effects of mood over time on brand extension evaluations
S Sar, BRL Duff, G Anghelcev
Psychology & Marketing 28 (6), 561-583, 2011
The art and science of persuasion: not all crowdfunding campaign videos are the same
S Dey, B Duff, K Karahalios, WT Fu
Proceedings of the 2017 ACM Conference on Computer Supported Cooperative …, 2017
Every plate counts: Evaluation of a food waste reduction campaign in a university dining hall
B Ellison, O Savchenko, CJ Nikolaus, BRL Duff
Resources, Conservation and Recycling 144, 276-284, 2019
Advertising in a media multitasking era: Considerations and future directions
BRL Duff, CM Segijn
Journal of Advertising 48 (1), 27-37, 2019
A ZMET-based analysis of perceptions of climate change among young South Koreans: Implications for social marketing communication
G Anghelcev, MY Chung, S Sar, BRL Duff
Journal of Social Marketing, 2015
Coloring Outside The Lines: Suggestions for Making Advertising Theory More Meaningful
RJ Faber, B Duff, X Nan
Advertising Theory, 18-32, 2012
Visual perceptions of snack packages among preschool children
MR Nelson, BRL Duff, R Ahn
Young Consumers, 2015
All loads are not equal: Distinct influences of perceptual load and cognitive load on peripheral ad processing
Z Wang, BRL Duff
Media Psychology 19 (4), 589-613, 2016
Are we who we follow? Computationally analyzing human personality and brand following on Twitter
JT Yun, U Pamuksuz, BRL Duff
International Journal of Advertising 38 (5), 776-795, 2019
Manipulating and measuring media multitasking: Implications of previous research and guidelines for future research
CM Segijn, S Xiong, BRL Duff
Communication Methods and Measures 13 (2), 83-101, 2019
Establishing a factor model for aesthetic preference for visual complexity of brand logo
Z Wang, BRL Duff, RB Clayton
Journal of Current Issues & Research in Advertising 39 (1), 83-100, 2018
Does it matter if I feel sorry or sorry for you? Testing the roles of empathy and sympathy as mechanisms driving viewer response to a dramatic ad
JG Wirtz, S Sar, BRL Duff
Communication Research Reports 33 (2), 111-118, 2016
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