Pekka Mattila
Pekka Mattila
Professor of Practice, Aalto University School of Business & Group Managing Director & Associate
Verifierad e-postadress på aalto.fi - Startsida
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Johdettu muutos: avaimet organisaation hallittuun uudistumiseen Pekka Mattila
P Mattila
Talentum, 2007
3442007
Johdettu muutos: avaimet organisaation hallittuun uudistumiseen Pekka Mattila
P Mattila
Talentum, 2007
3442007
Otollinen tilaisuus: miten tarttua muutokseen
P Mattila
Helsinki: Talentum, 2008
982008
New insights into online consumption communities and netnography
H Weijo, J Hietanen, P Mattila
Journal of Business Research, 2014
752014
The role of fashion brand authenticity in product management: A holistic marketing approach
H Choi, E Ko, EY Kim, P Mattila
Journal of Product Innovation Management 32 (2), 233-242, 2015
682015
Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types
HM Kong, E Ko, H Chae, P Mattila
Journal of Global Fashion Marketing 7 (2), 103-119, 2016
632016
Putki–Johda markkinointia ja myyntiä yhdessä
P Mattila, M Rautiainen
Helsinki: Talentum, 2010
552010
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
K Kim, E Ko, M Lee, P Mattila, K Hoon Kim
Journal of Global Scholars of Marketing Science 24 (3), 350-364, 2014
422014
Toiminta, valta ja kokemus organisaation muutoksessa: Tutkimus kolmesta suuryrityksestä
P Mattila
Helsingin yliopiston sosiologian laitoksen tutkimuksia, 2006
412006
“Managerial storytelling”: how we produce managerial and academic stories in qualitative B2B case study research
J Hietanen, A Sihvonen, H Tikkanen, P Mattila
Journal of Global Scholars of Marketing Science 24 (3), 295-310, 2014
212014
Extending the luxury experience to social media–User-Generated Content co-creation in a branded event
E Koivisto, P Mattila
Journal of Business Research, 2018
202018
Relational price discounts: consumers’ metacognitions and nonlinear effects of initial discounts on customer retention
MJ del Rio Olivares, K Wittkowski, J Aspara, T Falk, P Mattila
Journal of Marketing 82 (1), 115-131, 2018
192018
Affective motives to play online games
J Bae, DM Koo, P Mattila
Journal of Global Scholars of Marketing Science 26 (2), 174-184, 2016
172016
Media as multitasking: An exploratory study on capturing audiences’ media multitasking and multiple media use behaviours
F Tokan
172011
Reimagining society through retail practice
J Hietanen, P Mattila, JW Schouten, A Sihvonen, S Toyoki
Journal of Retailing 92 (4), 411-425, 2016
162016
The role of fashion in the characters of online games
SJ Kim, KH Kim, P Mattila
Journal of Global Fashion Marketing 3 (2), 81-88, 2012
162012
Brand Management of ‘New Luxury’: Case Saga Furs
E Koivisto, P Mattila
Journal of Global Fashion Marketing 3 (3), 135-145, 2012
142012
Toiminta, valta ja kokemus organisaation muutoksessa
P Mattila
Tutkimus kolmesta suuryrityksestä. Helsingin yliopiston sosiologian …, 2006
142006
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands: A comparison study of Korea, China, and Russia
H Whang, E Ko, T Zhang, P Mattila
International Journal of Advertising 34 (5), 789-811, 2015
132015
Toiminta, valta ja kokemus organisaation muutoksessa–tutkimus kolmesta suuryrityksestä. Helsingin yliopisto. Valtiotieteellinen tiedekunta. Sosiologian laitos
P Mattila
Väitöskirja, 2006
112006
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Artiklar 1–20