Katja H. Brunk
Katja H. Brunk
Professor of Marketing, Europa-Universität Viadrina, Germany
Verifierad e-postadress på europa-uni.de
Citeras av
Citeras av
Exploring origins of ethical company/brand perceptions—A consumer perspective of corporate ethics
KH Brunk
Journal of Business Research 63 (3), 255-262, 2010
Un/ethical company and brand perceptions: Conceptualising and operationalising consumer meanings
KH Brunk
Journal of Business Ethics 111 (4), 551-565, 2012
One strike and you're out: Qualitative insights into the formation of consumers' ethical company or brand perceptions
KH Brunk, C Blümelhuber
Journal of Business Research 64 (2), 134-141, 2011
Reputation building: beyond our control? Inferences in consumers' ethical perception formation
KH Brunk
Journal of Consumer Behaviour 9 (4), 275-292, 2010
Exploring origins of ethical company/brand perceptions: Reply to Shea and Cohn's commentaries
KH Brunk
Journal of Business Research 63 (12), 1364-1367, 2010
Creating a Consumable Past: How Memory Making Shapes Marketization
KH Brunk, M Giesler, BJ Hartmann
Journal of Consumer Research, DOI: 10.1093/jcr/ucx100, 2017
Conceptual advances in consumers’ semantic and episodic brand memories: A mixed methods exploration
M Herz, KH Brunk
Psychology & Marketing 34 (1), 70-91, 2017
The impact of un/ethical corporate conduct on consumers' ethical perceptions-a multidimensional framework
KH Brunk, C Bluemelhuber
ACR North American Advances, 2010
How do consumers reconcile positive and negative CSR-related information to form an ethical brand perception? A mixed method inquiry
KH Brunk, C de Boer
Journal of Business Ethics, 1-16, 2020
The Routledge companion to contemporary brand management
FDO Riley, J Singh, C Blankson
Routledge, 2016
Isolation in globalizing academic fields: A collaborative autoethnography of early career researchers
M Belkhir, M Brouard, KH Brunk, M Dalmoro, MC Ferreira, B Figueiredo, ...
Academy of Management Learning & Education 18 (2), 261-285, 2019
Consumer perceived ethicality: an impression formation perspective
KH Brunk
European Marketing Association Conference (EMAC), Copenhagen, 1-4, 2010
Ethical Brand Perception Formation When Information Is Inconsistent-an Impression Formation Perspective
KH Brunk, C DeBoer
ACR North American Advances, 2015
Nostalgia marketing and (re-) enchantment
BJ Hartmann, KH Brunk
International Journal of Research in Marketing 36 (4), 669-686, 2019
Negotiating the Merger of Contrasting Consumer Cultures: Ideological Myth and Identity.
BJ Hartmann, KH Brunk
ACR North American Advances, 2015
Shedding Light on the Ethical Consumer Debate: Evidence from a Qualitative Investigation of Body Shop Consumers
KH Brunk
The Customer is NOT Always Right? Marketing Orientations in a Dynamic …, 2017
Towards a better understanding of the ethical brand and its management
KH Brunk
The Routledge Companion to Contemporary Brand Management, 280-293, 2016
Brand Retrofication: How East German Consumers Animate a Retro Brand Market to Create a Revisionist Eastern Consumption Culture
BJ Hartmann, KH Brunk, M Giesler
ACR North American Advances, 2016
Zooming In While Zooming Out: How a consumption context animates a macrofocus investigation and stimulates new opportunities for theoretical insights
KH Brunk, BJ Hartmann
Advances in Consumer Research 2014 42, 2014
Asserting Integration Through Nostalgic Discourses: Acculturation to an International Community
J Emontspool, D Kjeldgaard
ACR North American Advances, 2013
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