| Rethinking share-of-wallet at the bottom of the pyramid: Using financial diaries to observe monthly category trade-offs J Lappeman, J Chigada, P Pillay Journal of Consumer Marketing 36 (1), 50-63, 2019 | 21 | 2019 |
| The importance of branding fast moving consumer goods in retail chain stores: consumers and marketers perceptions in South Africa. P Pillay | 10 | 2007 |
| Modifying monthly household expenditure allocations: An exploration of South African BoP consumers J Lappeman, JM Chigada, P Pillay Journal of Consumer Sciences 47 (1), 51-70, 2019 | 5 | 2019 |
| Real exchange rate misalignment in West African monetary zone (WAMZ) countries T Cham African Journal of Marketing Management 2 (4), 80-90, 2010 | 4 | 2010 |
| The impact of emotional attachment on purchase intentions in the South African luxury streetwear industry T Tseng, B Baker, C O’brien, P Pillay Journal of Consumer Sciences, 2020 | 3 | 2020 |
| Evaluating the impact of brand experiences on customer-based brand equity for tournament title sponsors P Pillay, M Sibiya African Journal of Marketing Management 13 (2), 25-38, 2021 | 2 | 2021 |
| Supply Chain constraints in the South African construction industry–perspectives from Supply Chain practitioners R Pooe, P Pillay Journal for New Generation Sciences 17 (1), 35-47, 2019 | 2 | 2019 |
| Brand equity optimization of fast moving consumer goods among retail chain stores in south africa K Poovalingam, P Pillay Themes in Management and Informatics, 24, 2009 | 2 | 2009 |
| The Kavady ritual as a paradigm of Hindu religio-cultural expression P Pillay Southern African Journal for Folklore Studies 7 (1), 13-25, 1996 | 2 | 1996 |
| The willingness to provide personal information-a potential relationship with the usage of privacy enhancing self-sovereign identity technology MK Hendricks, B Hirschfelder, P Pillay International Journal of Information Privacy, Security and Integrity 5 (2 …, 2021 | 1 | 2021 |
| The impact of Retailer Xs' consumer-based brand equity on the intention of its consumers to purchase meat products: a survey of FMCG stores in the southern suburbs of Cape Town H Buys, P Hawinkels, T Shaw, P Pillay The Retail and Marketing Review 16 (2), 45-63, 2020 | 1 | 2020 |
| Advertising to reduce meat consumption: positive framing versus negative framing effects on attention C Zunckel, P Pillay, MH Drummond, D Rosenstein Journal of Social Marketing 13 (4), 609-630, 2023 | | 2023 |
| The Influence of Targeted Facebook Advertising Through Mobile Devices on South African Consumers’ Advertisement Perceptions A Wicht, T Mbumbwa, P Pillay Communicatio 49 (1), 112-137, 2023 | | 2023 |
| Exploring the factors that impact attitude to purchase: A spotlight on counterfeit luxury handbags among Durban's emergent black middle-class females M Jugnudndan, P Pillay Journal of Contemporary Management 20 (1), 207-246, 2023 | | 2023 |
| The Retail and Marketing Review Retail and marketing journal H Buys, P Hawinkels, T Shaw, P Pillay | | |
