| Assessing the use and impact of humor on advertising effectiveness: A contingency approach HE Spotts, MG Weinberger, AL Parsons Journal of advertising 26 (3), 17-32, 1997 | 348 | 1997 |
| Humor in US versus UK TV commercials: A comparison MG Weinberger, HE Spotts Journal of Advertising 18 (2), 39-44, 1989 | 263 | 1989 |
| The use and effect of humor in different advertising media MG Weinberger, H Spotts, L Campbell, AL Parsons Journal of advertising research 35 (3), 44-57, 1995 | 238 | 1995 |
| Achieving marketing curriculum integration: A live case study approach ELR Elam, HE Spotts Journal of marketing education 26 (1), 50-65, 2004 | 225 | 2004 |
| A Situational View of Information Content in TV Advertising in the US and UK MG Weinberger, HE Spotts journal of Marketing 53 (1), 89-94, 1989 | 170 | 1989 |
| Marketing déjà vu: the discovery of integrated marketing communications HE Spotts, DR Lambert, ML Joyce Journal of Marketing Education 20 (3), 210-218, 1998 | 98 | 1998 |
| Evidence of a relationship between need for cognition and chronological age: Implications for persuasion in consumer research H Spotts ACR North American Advances, 1994 | 75 | 1994 |
| Communicating With The Elderly Consumer: The Growing Health HE Spotts Jr, CD Schewe Marketing Health Services 9 (3), 36, 1989 | 68 | 1989 |
| How digital conversations reinforce Super Bowl advertising: The power of earned media drives television engagement HE Spotts, SC Purvis, S Patnaik Journal of Advertising Research 54 (4), 454-468, 2014 | 37 | 2014 |
| Publicity and advertising: what matter most for sales? H E. Spotts, M G. Weinberger, M F. Weinberger European Journal of Marketing 48 (11/12), 1986-2008, 2014 | 35 | 2014 |
| The self-reference effect in persuasion implications for marketing strategy K Debevec, HE Spotts, JB Kernan ACR North American Advances, 1987 | 27 | 1987 |
| Marketplace footprints: connecting marketing communication and corporate brands HE Spotts, MG Weinberger European Journal of Marketing 44 (5), 591-609, 2010 | 24 | 2010 |
| Evaluating the effects of team composition and performance environment on team performance HE Spotts, AF Chelte Journal of Behavioral and Applied Management 6 (2), 127-140, 2005 | 22 | 2005 |
| Innovation to entrepreneurship in the first year engineering experience JA Riofrio, R Gettens, AD Santamaria, TK Keyser, RE Musiak, HE Spotts 2015 ASEE Annual Conference & Exposition, 26.969. 1-26.969. 17, 2015 | 17 | 2015 |
| Humor in United-States Versus Uk Tv Commercials-a Comparison MG Weinberger, HE Spotts Journal of Advertising 18 (2), 39-44, 1989 | 15 | 1989 |
| How publicity and advertising spending affect marketing and company performance: print media publicity about durable-goods/services brands has a stronger impact than advertising HE Spotts, MG Weinberger, MF Weinberger Journal of Advertising Research 55 (4), 416-432, 2015 | 14 | 2015 |
| We'd rather fight than switch: music industry in a time of change HE Spotts Journal of the international academy for Case Studies 16 (5), 33, 2010 | 10 | 2010 |
| Medical outshopping intent: profiling the health care consumer HL Meadow, DR Rahtz, HE Spotts Journal of Hospital Marketing 12 (2), 53-68, 1998 | 9 | 1998 |
| Humor in US versus UK TV advertising H Spotts Journal of Advertising 18 (2), 39-44, 1989 | 9 | 1989 |
| Marketing, technology and customer commitment in the new economy HE Spotts Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference …, 2014 | 8 | 2014 |
