Harlan E. Spotts
Harlan E. Spotts
Professor of Marketing, Western New England University
Verified email at - Homepage
Cited by
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Assessing the use and impact of humor on advertising effectiveness: A contingency approach
HE Spotts, MG Weinberger, AL Parsons
Journal of advertising 26 (3), 17-32, 1997
Humor in US versus UK TV commercials: A comparison
MG Weinberger, HE Spotts
Journal of Advertising 18 (2), 39-44, 1989
The use and effect of humor in different advertising media
MG Weinberger, H Spotts, L Campbell, AL Parsons
Journal of advertising research 35 (3), 44-57, 1995
Achieving marketing curriculum integration: A live case study approach
ELR Elam, HE Spotts
Journal of marketing education 26 (1), 50-65, 2004
A Situational View of Information Content in TV Advertising in the US and UK
MG Weinberger, HE Spotts
journal of Marketing 53 (1), 89-94, 1989
Marketing déjà vu: the discovery of integrated marketing communications
HE Spotts, DR Lambert, ML Joyce
Journal of Marketing Education 20 (3), 210-218, 1998
Evidence of a relationship between need for cognition and chronological age: Implications for persuasion in consumer research
H Spotts
ACR North American Advances, 1994
Communicating With The Elderly Consumer: The Growing Health
HE Spotts Jr, CD Schewe
Marketing Health Services 9 (3), 36, 1989
How digital conversations reinforce Super Bowl advertising: The power of earned media drives television engagement
HE Spotts, SC Purvis, S Patnaik
Journal of Advertising Research 54 (4), 454-468, 2014
Publicity and advertising: what matter most for sales?
H E. Spotts, M G. Weinberger, M F. Weinberger
European Journal of Marketing 48 (11/12), 1986-2008, 2014
The self-reference effect in persuasion implications for marketing strategy
K Debevec, HE Spotts, JB Kernan
ACR North American Advances, 1987
Marketplace footprints: connecting marketing communication and corporate brands
HE Spotts, MG Weinberger
European Journal of Marketing 44 (5), 591-609, 2010
Evaluating the effects of team composition and performance environment on team performance
HE Spotts, AF Chelte
Journal of Behavioral and Applied Management 6 (2), 127-140, 2005
Innovation to entrepreneurship in the first year engineering experience
JA Riofrio, R Gettens, AD Santamaria, TK Keyser, RE Musiak, HE Spotts
2015 ASEE Annual Conference & Exposition, 26.969. 1-26.969. 17, 2015
Humor in United-States Versus Uk Tv Commercials-a Comparison
MG Weinberger, HE Spotts
Journal of Advertising 18 (2), 39-44, 1989
How publicity and advertising spending affect marketing and company performance: print media publicity about durable-goods/services brands has a stronger impact than advertising
HE Spotts, MG Weinberger, MF Weinberger
Journal of Advertising Research 55 (4), 416-432, 2015
We'd rather fight than switch: music industry in a time of change
HE Spotts
Journal of the international academy for Case Studies 16 (5), 33, 2010
Medical outshopping intent: profiling the health care consumer
HL Meadow, DR Rahtz, HE Spotts
Journal of Hospital Marketing 12 (2), 53-68, 1998
Humor in US versus UK TV advertising
H Spotts
Journal of Advertising 18 (2), 39-44, 1989
Marketing, technology and customer commitment in the new economy
HE Spotts
Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference …, 2014
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