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Gulnara Nussipova
Gulnara Nussipova
PhD, Stockholm Business School, Stockholm University
Verifierad e-postadress på sbs.su.se - Startsida
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Value formation with immersive technologies: an activity perspective
G Nussipova, F Nordin, D Sörhammar
Journal of business & industrial marketing 35 (3), 483-494, 2020
222020
Framing changes of the value proposition of emerging technologies in a B2B context
G Nussipova
Journal of Business-to-Business Marketing 29 (2), 99-118, 2022
112022
Unpacking the Value of Emerging Technologies: Experimentation, Communication and Knowledge Brokering
G Nussipova
Stockholm Business School, Stockholm University, 2023
2023
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Artiklar 1–3