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Marcus Klasson
Marcus Klasson
Consumer Researcher, Lund University
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Masculinising domesticity: An investigation of men’s domestic foodwork
M Klasson, S Ulver
Journal of Marketing Management 31 (15-16), 1652-1675, 2015
592015
Social Magic for Dinner? The Taste Script and Shaping of Foodieness in Netflix’s Chef’s Table
S Ulver, M Klasson
Taste, Consumption and Markets, 26-44, 2018
192018
Brand Culture: In Search of Identity
M Klasson
Brand Theories: Perspectives on Brands and Branding, 203-222, 2017
42017
How Actors Change Institutions: Institutional Entrepreneurship in Emerging Markets
M Klasson
ACR North American Advances, 2015
12015
Nerdery, Snobbery and Connoisseurship: Developing conceptual clarity within the area of refined consumption
C Egan-Wyer, S Ulver, J Bertilsson, M Klasson, U Johansson
Consumer Culture Theory, 2014
12014
Emerging market (sub) systems and consumption field refinement
S Ulver, J Bertilsson, M Klasson, C Egan-Wyer, U Johansson
Advances in Consumer Research. Association for Consumer Research (US) 41, 2013
12013
Flatness Improves Backbone Generalisation in Few-shot Classification
R Li, M Trapp, M Klasson, A Solin
arXiv preprint arXiv:2404.07696, 2024
2024
Masculinising domesticity: an investigation of men’s domestic foodwork: Marcus Klasson, School of Economics and Management, Lund University, Sweden Sofia Ulver, School of …
M Klasson, S Ulver
Gendering Theory in Marketing and Consumer Research, 112-117, 2018
2018
The Nordic Street Food Evolution: One Food Truck At a Time
M Klasson
ACR North American Advances, 2014
2014
Nerdery, snobbery and connoisseurship: Developing conceptual clarity within the area of refined consumption
J Bertilsson, C Egan-Wyer, U Johansson, M Klasson, S Ulver
Consumer Culture Theory Conference: Mapping Consumer Culture: Latitudes …, 2014
2014
Vad kostar äkta? En skärskådning av mötet mellan autenticitet och kommersialism
D Gill, M Klasson, S Ulver-Sneistrup
2011
Vad kostar äkta? En skärskådning av mötet mellan autenticitet och kommersialism
M Klasson, D Gill
2011
Att handla rätt-En kvalitativ studie om den politiska konsumenten
L Ågren, M Fransson Arman, M Klasson
2010
The taste script of foodieness in the development of a contemporary Swedish food culture
M Klasson
Every two years, the Conference on Food and Communication brings together …, 0
Understanding identity in a digital reality
A Hallner, Y Ströberg, M Klasson, J Bertilsson
Att handla rätt
LC Ågren, M Klasson, MF Arman
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Artiklar 1–16