| Co-design: from expert-to user-driven ideas in public service design J Trischler, T Dietrich, S Rundle-Thiele Public Management Review 21 (11), 1595-1619, 2019 | 241 | 2019 |
| Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context V Lahtinen, T Dietrich, S Rundle-Thiele Journal of Social Marketing 10 (3), 357-375, 2020 | 161 | 2020 |
| Co-designing services with vulnerable consumers T Dietrich, J Trischler, L Schuster, S Rundle-Thiele Journal of Service Theory and Practice 27 (3), 663-688, 2017 | 160 | 2017 |
| Using social media to create engagement: A social marketing review S Shawky, K Kubacki, T Dietrich, S Weaven Journal of Social Marketing 9 (2), 204-224, 2019 | 152 | 2019 |
| A dynamic framework for managing customer engagement on social media S Shawky, K Kubacki, T Dietrich, S Weaven Journal of Business Research 121, 567-577, 2020 | 142 | 2020 |
| Co-designing social marketing programs T Dietrich, S Rundle-Thiele, L Schuster, J Connor Journal of Social Marketing 6 (1), 41-61, 2016 | 87 | 2016 |
| Moderating teen drinking: combining social marketing and education S Rundle‐Thiele, R Russell‐Bennett, C Leo, T Dietrich Health Education 113 (5), 392-406, 2013 | 81 | 2013 |
| Segmentation in social marketing T Dietrich, S Rundle-Thiele, K Kubacki Springer Singapore:, 2017 | 77 | 2017 |
| Differential segmentation responses to an alcohol social marketing program T Dietrich, S Rundle-Thiele, L Schuster, J Drennan, R Russell-Bennett, ... Addictive behaviors 49, 68-77, 2015 | 76 | 2015 |
| Exploring the application of co-design to transformative service research E Hurley, J Trischler, T Dietrich Journal of Services Marketing 32 (6), 715-727, 2018 | 64 | 2018 |
| Maintaining or changing a drinking behavior? GOKA's short-term outcomes S Rundle-Thiele, L Schuster, T Dietrich, R Russell-Bennett, J Drennan, ... Journal of Business Research 68 (10), 2155-2163, 2015 | 58 | 2015 |
| Co-designing with young consumers–reflections, challenges and benefits J Durl, J Trischler, T Dietrich Young Consumers 18 (4), 439-455, 2017 | 54 | 2017 |
| Can social media campaigns backfire? Exploring consumers' attitudes and word-of-mouth toward four social media campaigns and its implications on consumer-campaign identification D Arli, T Dietrich Journal of Promotion Management 23 (6), 834-850, 2017 | 53 | 2017 |
| A systematic review of parent based programs to prevent or reduce alcohol consumption in adolescents E Hurley, T Dietrich, S Rundle-Thiele BMC public health 19 (1), 1-14, 2019 | 50 | 2019 |
| Translating Co-Design from Face-to-Face to Online: An Australian Primary Producer Project Conducted during COVID-19 A Kennedy, C Cosgrave, J Macdonald, K Gunn, T Dietrich, S Brumby International Journal of Environmental Research and Public Health 18 (8), 4147, 2021 | 48 | 2021 |
| One size (never) fits all: Segment differences observed following a school‐based alcohol social marketing program T Dietrich, S Rundle‐Thiele, C Leo, J Connor Journal of School Health 85 (4), 251-259, 2015 | 47 | 2015 |
| Virtual reality in social marketing: A process evaluation T Dietrich, S Rundle-Thiele, K Kubacki, J Durl, MJ Gullo, D Arli, JP Connor Marketing Intelligence & Planning 37 (7), 806-820, 2019 | 46 | 2019 |
| Integrating Theory in Co-design: An Abductive Approach E Hurley, T Dietrich, S Rundle-Thiele Australasian Marketing Journal 29 (1), 66-77, 2021 | 41 | 2021 |
| CBE: A framework to guide the application of marketing to behavior change S Rundle-Thiele, T Dietrich, J Carins Social Marketing Quarterly 27 (3), 175-194, 2021 | 40 | 2021 |
| A gamified approach to promoting empathy in children P Saleme, T Dietrich, B Pang, J Parkinson Journal of Social Marketing 10 (3), 321-337, 2020 | 34 | 2020 |
Professor Sharyn Rundle-ThieleFounding Director, Social Marketing@Griffith, Griffith UniversityVerified email at griffith.edu.au
