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Robin J. Herbert
Robin J. Herbert
Doctoral student, Umeå School of Business, Economics and Statistics
Verifierad e-postadress på umu.se - Startsida
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Barriers of traveling with sustainable transportation vehicles: A comparative empirical analysis of leisure travelers’ behavior in Sweden, Germany, and Iran
RJ Herbert, F Sohrabi
22020
Normative antecedents of pro-environmental behaviour: investigating the impact on eco-friendly brand experience and brand loyalty towards electric vehicles
RJ Herbert, G Biedenbach, J Jansson
17th Global Brand Conference, Edinburgh, United Kingdom, April 22-24, 2024, 2024
2024
Branding in the automotive industry: a systematic literature review and future research agenda
RJ Herbert, G Biedenbach, J Jansson
European Marketing Academy (EMAC) annual conference, Odense, Denmark, May 23 …, 2023
2023
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