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Yixing Chen
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Cited by
Year
Scheduling Content on Social Media: Theory, Evidence, and Application
VK Kanuri, Y Chen, S Sridhar
Journal of Marketing 82 (6), 89-108, 2018
2252018
Revealing sensitive information in personal interviews: Is self-disclosure easier with humans or avatars and under what conditions?
MD Pickard, CA Roster, Y Chen
Computers in Human Behavior 65, 23-30, 2016
1732016
Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment
Y Chen, JY Lee, S Sridhar, V Mittal, K McCallister, AG Singal
Journal of Marketing 84 (3), 1-27, 2020
67*2020
Investigating the Academic Performance and Disciplinary Consequences of School District Internet Access Spending
Y Chen, V Mittal, S Sridhar
Journal of Marketing Research 58 (1), 141-162, 2021
27*2021
Trade-offs in Leveraging External Data Capabilities: Evidence from a Field Experiment in an Online Search Market
X Lei, Y Chen, A Sen
12*2024
Novel application of predictive modeling: a tailored approach to promoting HCC surveillance in patients with cirrhosis
AG Singal, Y Chen, S Sridhar, V Mittal, H Fullington, M Shaik, AK Waljee, ...
Clinical Gastroenterology and Hepatology 20 (8), 1795-1802.e2, 2022
112022
Treatment effect heterogeneity in randomized field experiments: A methodological comparison and public policy implications
Y Chen, S Sridhar, V Mittal
Journal of Public Policy & Marketing 40 (4), 457-462, 2021
92021
A Study Shows the Best Times of Day to Post to Social Media
VK Kanuri, S Sridhar, Y Chen
Harvard Business Review, 2018
82018
The Value of Safety Training for Business-to-Business Firms
Y Chen, S Sridhar, K Han, S Singh, V Mittal, T Im
Journal of Marketing Research, 00222437231222857, 2024
12024
From Stars to Insights: Exploration and Implementation of Unified Sentiment Analysis with Distant Supervision
W Li, JP Lalor, Y Chen, VK Kanuri
https://arxiv.org/abs/2305.01710, 2024
2024
Choice Architecture for a Better On-Demand Economy: A Field Experiment on Upfront Rating Disclosure in Mobile Search
S Tong, S Zheng, Y Chen, S Sridhar, X Li
Available at SSRN, 2024
2024
The Association of Patient Satisfaction and Quality of Care: Theory, Evidence, and Application
Y Chen, T Im, M Shaik, N Bosukonda, S Singh, M Blut, V Mittal, S Sridhar, ...
2021
Three Ways Nonprofits Grow Revenues
Y Chen
Impact at JMR, 2021
2021
Return on Marketing Investment: New Perspectives from Education and Healthcare
Y Chen
Texas A&M University, 2020
2020
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