Följ
Claudia Rademaker
Claudia Rademaker
Stockholm School of Economics
Verifierad e-postadress på dugga.com
Titel
Citeras av
Citeras av
År
Eco-harmful media perceptions and consumer response to advertising
CA Rademaker, MB Royne, R Wahlund
Journal of Cleaner Production 108, 799-807, 2015
402015
Thinking green: How marketing managers select media for consumer acceptance
CA Rademaker, MB Royne
Journal of Business Strategy 39 (2), 30-38, 2018
212018
Green media: Exploring green media selection and its impact on communication effectiveness
CA Rademaker
Stockholm School of Economics, 2013
152013
Mediernas roll i marknadskommunikation
M Wahlund, R., Rademaker, C. A., Nilsson, C. P
På väg mot medievärlden 2020, 2013
11*2013
Media selection for marketing communication
CA Rademaker
An exploratory study among marketing managers, 2011
82011
A model for evaluating converging media for advertising purposes
M Svahn, R Wahlund, M Denward, C Rademaker, P Nilsson
Media Convergence Handbook-Vol. 2: Firms and User Perspectives, 355-373, 2016
42016
Om medieutveckling-tillbaka till framtiden!
CP Nilsson, CA Rademaker, M Svahn, R Wahlund
Det mogna tjänstesamhällets förnyelse: affärsmodeller, organisering och …, 2013
42013
Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious Attitudes: Understanding the Context Within Green Media
CA Rademaker, MR Stafford, M Andéhn
Journal of Advertising Research 60 (3), 290-304, 2020
32020
Powerful bullies and silent victims in cyber space: The darkness of social media
MB Royne, C Rademaker, GE Kelly
The Dark Side of Social Media, 33-48, 2017
32017
A model for evaluating converged media for advertising purposes
M Svahn, R Wahlund, M Denward, C Rademaker, P Nilsson
Springer-Verlag, 2013
32013
Advertising media and the green environmental aspect
CA Rademaker
SSE/EFI Working Paper Series in Business Administration, 2011
22011
Hinders for eco-friendly media selection
CA Rademaker
SSE/EFI Working Paper Series in Business Administration, 2011
22011
Powerful bullies and silent victims in cyber space
MB Royne, C Rademaker, GE Kelly
The Dark Side of Social Media: A Consumer Psychology Perspective, 2017
12017
6 On Experts in Marketing
CA Rademaker, P Nilsson, R Wahlund
The Organization of the Expert Society, 88, 2016
2016
In Pursuit of Sustainability: Challenges of Swedish Fashion Companies
H Preiholt, CA Rademaker
5th Global Fashion Conference (GFC), Stockholm, Sweden, October 20-21, 2016, 2016
2016
Mediernas roll i marknadskommunikation
CP Nilsson, R Wahlund, CA Rademaker, M Svahn
På väg mot medievärlden 2020. Journalistik, teknik, marknad, 159-182, 2013
2013
Marknadens virtuoser - om experter på marknadsföring och marknadskommunikation
R Rademaker, Claudia, A., Nilsson, C. P. & Wahlund
Expertsamhällets organisering: okunskapens triumf?, 300, 2012
2012
Systemet kan inte utföra åtgärden just nu. Försök igen senare.
Artiklar 1–17