| The price-perceived quality relationship: A meta-analytic review and assessment of its determinants F Völckner, J Hofmann Marketing Letters 18 (3), 181-196, 2007 | 442 | 2007 |
| Talent or popularity: What drives market value and brand image for human brands? J Hofmann, O Schnittka, M Johnen, P Kottemann Journal of Business Research 124, 748-758, 2021 | 91 | 2021 |
| Empirical generalizations on the impact of stars on the economic success of movies J Hofmann, M Clement, F Völckner, T Hennig-Thurau International journal of research in marketing 34 (2), 442-461, 2017 | 77 | 2017 |
| Port marketing from a multidisciplinary perspective: A systematic literature review and lexicometric analysis T Mandják, A Lavissičre, J Hofmann, Y Bouchery, MC Lavissičre, O Faury, ... Transport Policy 84, 50-72, 2019 | 47 | 2019 |
| Leveraging analytics to produce compelling and profitable film content R Behrens, NZ Foutz, M Franklin, J Funk, F Gutierrez-Navratil, J Hofmann, ... Journal of Cultural Economics 45 (2), 171-211, 2021 | 28 | 2021 |
| Preferences and willingness to pay for tablet news apps H Gundlach, J Hofmann Journal of Media Business Studies 14 (4), 257-281, 2017 | 25 | 2017 |
| When are visitors actually satisfied at visitor attractions? What we know from more than 30 years of research LS Faerber, J Hofmann, D Ahrholdt, O Schnittka Tourism Management 84, 104284, 2021 | 20 | 2021 |
| Port marketing as manifestation of sustainable marketing in a B2B context A Lavissiere, T Mandják, J Hofmann, L Fedi Journal of Business & Industrial Marketing 35 (3), 524-536, 2020 | 18 | 2020 |
| An ingredient branding approach to determine the financial value of stars: The case of motion pictures T Hennig-Thurau, F Völckner, M Clement, J Hofmann Available at SSRN 1763547, 2013 | 16 | 2013 |
| Stars als Human Brands im Sport: Ein State of the Art J Hofmann Marken und Sport: Aktuelle Aspekte der Markenführung im Sport und mit Sport …, 2014 | 6 | 2014 |
| Markendifferenzierung durch die Nutzung von Human Brands J Hofmann, B Heidemann Markendifferenzierung – Innovative Konzepte zur erfolgreichen …, 2011 | 6 | 2011 |
| The price-perceived quality relationship: a meta-analytic review and assessment of its determinants F Völckner, J Hofmann Univ., Department Wirtschaftswiss., Inst. für Handel und Marketing, 2006 | 4 | 2006 |
| Brand evaluations in sponsorship versus celebrity endorsement O Schnittka, J Hofmann, M Johnen, C Erfgen, Z Rezvani International Journal of Market Research 65 (1), 126-144, 2023 | 1 | 2023 |
| Talent or popularity?: An empirical analysis of the determinants of the brand image of human brands through the example of professional football players J Hofmann, P Kottemann, O Schnittka, M Johnen 47th Annual Conference of the European Marketing Academy: People Make Marketing, 2018 | 1 | 2018 |
| Welches sind die Treiber des Wettbewerbs im Online-Informationsmarkt? H Gundlach, J Hofmann Media Economics revisited:(Wie) Verändert das Internet die Ökonomie der …, 2017 | 1 | 2017 |
| Know your enemy: How competitive advertising investments moderate advertising effectiveness in high-and low-informative media channels F Wasser, G Greve, O Schnittka, M Johnen, J Hofmann European Marketing Academy Annual Conference, 2021 | | 2021 |
| Analysis of brand personality as a moderator of advertising effectiveness F Wasser, G Greve, O Schnittka, M Johnen, J Hofmann European Marketing Academy Annual Conference, A2020-63356, 2020 | | 2020 |
| What influences the success of visitor attractions? A meta-analytic review of visitor satisfaction drivers J Hofmann, LSS Faerber, O Schnittka, D Ahrholdt European Marketing Academy Annual Conference, 628, 2019 | | 2019 |
| Sponsorships vs. celebrity endorsement: Analyzing mediators for their different impact on brand image O Schnittka, J Hofmann, M Johnen, C Erfgen 46th Annual European Marketing Academy Conference: Leaving Footprints, 2017 | | 2017 |
| On event attendees’ determinants of spending–Integrating meta-analytic findings with empirical research J Hofmann, G Kwiatkowski 24th Nordic Symposium in Tourism and Hospitality Research, 2015 | | 2015 |
