| Transforming celebrities through social media: the role of authenticity and emotional attachment CM Kowalczyk, KR Pounders Journal of Product & Brand Management, 2016 | 111 | 2016 |
| Insight into the motivation of selfie postings: Impression management and self-esteem K Pounders, CM Kowalczyk, K Stowers European Journal of Marketing, 2016 | 107 | 2016 |
| The moderating role of celebrity worship on attitudes toward celebrity brand extensions CM Kowalczyk, MB Royne Journal of marketing theory and practice 21 (2), 211-220, 2013 | 39 | 2013 |
| Improving student group marketing presentations: a modified pecha kucha approach J Oliver, C Kowalczyk Marketing Education Review 23 (1), 55-58, 2013 | 16 | 2013 |
| Are products more real on reality shows? An exploratory study of product placement in reality television programming CM Kowalczyk, MB Royne Journal of Current Issues & Research in Advertising 33 (2), 248-266, 2012 | 9 | 2012 |
| Exploring the influence of mothers’ attitudes toward advertising on children's consumption of screen media CM Kowalczyk, MB Royne International Journal of Consumer Studies 40 (5), 610-617, 2016 | 7 | 2016 |
| Milk, juice, or cola? Exploring the effect of product placement on children’s attitudes and behavior MB Royne, CM Kowalczyk, M Levy, AK Fox Health marketing quarterly 34 (2), 128-141, 2017 | 2 | 2017 |
| Celebrities as Brands: Exploring the Role of Celebrities in Marketing and Advertising CM Kowalczyk University of Memphis, 2011 | 2 | 2011 |
| Gleaning: Turning food waste at farms into marketable products CM Kowalczyk, BJ Taillon, L Hearn Food waste management, 347-366, 2020 | 1 | 2020 |
| Understanding the Luxury Brand Consumer: A Proposed Conceptual Framework NA Mitchell, C Kowalczyk Building Consumer-Brand Relationship in Luxury Brand Management, 1-23, 2021 | | 2021 |
| Understanding the relationships between social media influencers and their followers: the moderating role of closeness BJ Taillon, SM Mueller, CM Kowalczyk, DN Jones Journal of Product & Brand Management, 2020 | | 2020 |
| Enhancing Perceptions Toward In-Home Artificial Intelligence Devices Through Trust: Anthropomorphism and Non-Branded Device Messages S Ketron, B Taillon, C Kowalczyk ACR North American Advances, 2018 | | 2018 |
| A Multi-Method Approach to Understanding Behavior Change. The Case of Texting and Driving CM KOWALCZYK, CD HOPKINS, D PADGETT Expert Journal of Marketing 5 (2), 2017 | | 2017 |
| Driven By Big Data: Are Our Students Prepared? Requiring Technology Coursework in University Sales Programs: An Abstract CM Kowalczyk, J Cicala Academy of Marketing Science Annual Conference, 479-479, 2017 | | 2017 |
| I Don’t Think It’s Real: Exploring the Genres of Reality Programming: An Abstract CM Kowalczyk, AK Fox Academy of Marketing Science Annual Conference, 151-152, 2017 | | 2017 |
| Current Native Advertising Practices and Disclosures: An Abstract HA Leonard, C Ashley, CM Kowalczyk Creating Marketing Magic and Innovative Future Marketing Trends, 279-279, 2017 | | 2017 |
| Exploring the Concept of Celebrity Brands Amongst College Students CM Kowalczyk, K Pounders Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 831-831, 2016 | | 2016 |
| Sitcoms Make You Laugh and Recycle: Exploring the Concept of Behavior Placements C Kowalczyk, J Martinez Engaging Consumers through Branded Entertainment and Convergent Media, 149-169, 2015 | | 2015 |
| Facebook vs. Traditional Print Advertising: Examining Influence Over Information J Martinez, MB Royne, C Kowalczyk Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | | 2015 |
| Sitcoms may Make you Laugh and Change your Behavior C Kowalczyk, J Martinez The Sustainable Global Marketplace, 394-394, 2015 | | 2015 |
