Christine Kowalczyk
Title
Cited by
Cited by
Year
Transforming celebrities through social media: the role of authenticity and emotional attachment
CM Kowalczyk, KR Pounders
Journal of Product & Brand Management, 2016
1112016
Insight into the motivation of selfie postings: Impression management and self-esteem
K Pounders, CM Kowalczyk, K Stowers
European Journal of Marketing, 2016
1072016
The moderating role of celebrity worship on attitudes toward celebrity brand extensions
CM Kowalczyk, MB Royne
Journal of marketing theory and practice 21 (2), 211-220, 2013
392013
Improving student group marketing presentations: a modified pecha kucha approach
J Oliver, C Kowalczyk
Marketing Education Review 23 (1), 55-58, 2013
162013
Are products more real on reality shows? An exploratory study of product placement in reality television programming
CM Kowalczyk, MB Royne
Journal of Current Issues & Research in Advertising 33 (2), 248-266, 2012
92012
Exploring the influence of mothers’ attitudes toward advertising on children's consumption of screen media
CM Kowalczyk, MB Royne
International Journal of Consumer Studies 40 (5), 610-617, 2016
72016
Milk, juice, or cola? Exploring the effect of product placement on children’s attitudes and behavior
MB Royne, CM Kowalczyk, M Levy, AK Fox
Health marketing quarterly 34 (2), 128-141, 2017
22017
Celebrities as Brands: Exploring the Role of Celebrities in Marketing and Advertising
CM Kowalczyk
University of Memphis, 2011
22011
Gleaning: Turning food waste at farms into marketable products
CM Kowalczyk, BJ Taillon, L Hearn
Food waste management, 347-366, 2020
12020
Understanding the Luxury Brand Consumer: A Proposed Conceptual Framework
NA Mitchell, C Kowalczyk
Building Consumer-Brand Relationship in Luxury Brand Management, 1-23, 2021
2021
Understanding the relationships between social media influencers and their followers: the moderating role of closeness
BJ Taillon, SM Mueller, CM Kowalczyk, DN Jones
Journal of Product & Brand Management, 2020
2020
Enhancing Perceptions Toward In-Home Artificial Intelligence Devices Through Trust: Anthropomorphism and Non-Branded Device Messages
S Ketron, B Taillon, C Kowalczyk
ACR North American Advances, 2018
2018
A Multi-Method Approach to Understanding Behavior Change. The Case of Texting and Driving
CM KOWALCZYK, CD HOPKINS, D PADGETT
Expert Journal of Marketing 5 (2), 2017
2017
Driven By Big Data: Are Our Students Prepared? Requiring Technology Coursework in University Sales Programs: An Abstract
CM Kowalczyk, J Cicala
Academy of Marketing Science Annual Conference, 479-479, 2017
2017
I Don’t Think It’s Real: Exploring the Genres of Reality Programming: An Abstract
CM Kowalczyk, AK Fox
Academy of Marketing Science Annual Conference, 151-152, 2017
2017
Current Native Advertising Practices and Disclosures: An Abstract
HA Leonard, C Ashley, CM Kowalczyk
Creating Marketing Magic and Innovative Future Marketing Trends, 279-279, 2017
2017
Exploring the Concept of Celebrity Brands Amongst College Students
CM Kowalczyk, K Pounders
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 831-831, 2016
2016
Sitcoms Make You Laugh and Recycle: Exploring the Concept of Behavior Placements
C Kowalczyk, J Martinez
Engaging Consumers through Branded Entertainment and Convergent Media, 149-169, 2015
2015
Facebook vs. Traditional Print Advertising: Examining Influence Over Information
J Martinez, MB Royne, C Kowalczyk
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015
2015
Sitcoms may Make you Laugh and Change your Behavior
C Kowalczyk, J Martinez
The Sustainable Global Marketplace, 394-394, 2015
2015
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