| Reputation management: the new face of corporate public relations? JG Hutton, MB Goodman, JB Alexander, CM Genest Public relations review 27 (3), 247-261, 2001 | 707 | 2001 |
| Corporate communication practice and pedagogy at the dawn of the new millennium MB Goodman Corporate Communications: An International Journal 11 (3), 196-213, 2006 | 174 | 2006 |
| Corporate communication: the American picture MB Goodman Corporate Communications: An International Journal 5 (2), 69-74, 2000 | 151 | 2000 |
| Corporate communication: Strategic adaptation for global practice MB Goodman, PB Hirsch Peter Lang, 2010 | 138 | 2010 |
| Corporate communications for executives MB Goodman SUNY Press, 1998 | 134 | 1998 |
| Corporate communication: Theory and practice MB Goodman SUNY Press, 1994 | 115 | 1994 |
| Current trends in corporate communication MB Goodman Corporate Communications: An International Journal 6 (3), 117-123, 2001 | 102 | 2001 |
| Variability, predictive value, and uses of the beryllium blood lymphocyte proliferation test (BLPT): preliminary analysis of the ongoing workforce survey DC Deubner, M Goodman, J Iannuzzi Applied Occupational and Environmental Hygiene 16 (5), 521-526, 2001 | 76 | 2001 |
| The role of business in public diplomacy MB Goodman Journal of Business Strategy 27 (3), 5-7, 2006 | 65 | 2006 |
| Contemporary literary censorship: the case history of Burroughs' Naked lunch MB Goodman (No Title), 1981 | 51 | 1981 |
| Today’s corporate communication function MB Goodman A Handbook of Corporate Communication and Public Relations, 222-248, 2004 | 44 | 2004 |
| ‘H e's One of Ours’: A Case Study of a Campus Response to Crisis S Jenkins, M Goodman Journal of contingencies and crisis management 23 (4), 201-209, 2015 | 32 | 2015 |
| Corporate communication: Critical business asset for strategic global change M Goodman, PB Hirsch Peter Lang Incorporated, International Academic Publishers, 2015 | 25 | 2015 |
| Growing ethical networks: The Fair Trade market for raw and processed agricultural products C Farnworth, M Goodman World Bank, 2008 | 25 | 2008 |
| Communication management in The Netherlands: Trends, developments, and benchmark with US study W Elving, B van Ruler, M Goodman, C Genest Journal of Communication Management 16 (2), 112-132, 2012 | 23 | 2012 |
| Working in a Global Environment: Understanding Communicating, and Managing Transnationally MB Goodman Institute of Electrical & Electronics Engineers (IEEE), 1995 | 16 | 1995 |
| Intercultural communication for managers MB Goodman Business Expert Press, 2013 | 15 | 2013 |
| CCI corporate communication practices and trends study: United States M Goodman, C Genest, K Bertoli, S Templo, L Wolman Corporate Communication International, Retrieved from http://www …, 2013 | 15 | 2013 |
| Introduction to the special issue: Corporate communication: the way forward, on the occasion of CCI–Corporate Communication International's 10th anniversary MB Goodman Corporate Communications: An International Journal 15 (2), 133-142, 2010 | 13 | 2010 |
| Communication and change: Effective change communication is personal, global and continuous MB Goodman, VC Holihan, KE Willis Journal of Communication Management 1 (2), 115-133, 1996 | 13 | 1996 |
