Oliver Schnittka
Oliver Schnittka
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Year
Advanced brand concept maps: A new approach for evaluating the favorability of brand association networks
O Schnittka, H Sattler, S Zenker
International Journal of Research in Marketing 29 (3), 265-274, 2012
1132012
Each can help or hurt: Negative and positive word of mouth in social network brand communities
M Relling, O Schnittka, H Sattler, M Johnen
International Journal of Research in Marketing 33 (1), 42-58, 2016
992016
Are they always promising? An empirical analysis of moderators influencing consumer preferences for economy and premium private labels
O Schnittka
Journal of Retailing and Consumer Services 24, 94-99, 2015
362015
Turning good ideas into bad news: The effect of negative and positive sponsorship information on sponsors’ brand image
O Schnittka, H Sattler, M Farsky
Schmalenbach Business Review 65 (3), 227-247, 2013
242013
Community members' perception of brand community character: Construction and validation of a new scale
M Relling, O Schnittka, CM Ringle, H Sattler, M Johnen
Journal of Interactive Marketing 36, 107-120, 2016
232016
When pushing back is good: The effectiveness of brand responses to social media complaints
M Johnen, O Schnittka
Journal of the Academy of Marketing Science 47 (5), 858-878, 2019
212019
More options do not always create perceived variety in life: Attracting new residents with quality-vs. quantity-oriented event portfolios
C Dragin-Jensen, O Schnittka, C Arkil
Cities 56, 55-62, 2016
202016
Talent or popularity: What drives market value and brand image for human brands?
J Hofmann, O Schnittka, M Johnen, P Kottemann
Journal of Business Research, 2019
142019
Does chain labeling make private labels more successful?
O Schnittka, JM Becker, K Gedenk, H Sattler, IV Villeda, F Völckner
Schmalenbach Business Review 67 (1), 92-113, 2015
122015
Implementing effective customer participation for hedonic and utilitarian services
K Blinda, O Schnittka, H Sattler, JF Gräve
Journal of Services Marketing, 2019
112019
Drivers of sponsor image in sponsorships: What we know from prior research
O Schnittka
Marketing 32 (2), 124-144, 2010
102010
Does it really hurt? Consumer reactions to content sponsorships in daily newspapers
CM Wellbrock, O Schnittka
Journal of Business Economics 85 (2), 107-128, 2015
92015
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
C Erfgen, H Sattler, O Schnittka
Journal of Business Economics 85 (5), 479-504, 2015
82015
They come from near and far: The impact of spatial distance to event location on event attendance motivations
C Dragin-Jensen, O Schnittka, A Feddersen, P Kottemann, Z Rezvani
Scandinavian Journal of Hospitality and Tourism 18 (sup1), S87-S100, 2018
62018
The impact of different fit dimensions on spillover effects in brand alliances
O Schnittka, M Johnen, F Völckner, H Sattler, IV Villeda, K Urban
Journal of Business Economics 87 (7), 899-925, 2017
62017
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR): An empirical comparison of predictive validity
M Farsky, O Schnittka, H Sattler, B Höfer, C Lorth
Marketing Letters 28 (2), 231-240, 2017
62017
Are sponsors blamed for edging off? Consumer reactions to sponsorship terminations
O Schnittka, A Himme, D Papies, D Pellenwessel
Journal of Business Economics 87 (7), 943-984, 2017
52017
Wertschöpfung im Handel durch Handelsmarken
JM Becker, O Schnittka, F Völckner
Wertschöpfung im Handel, 84-101, 2014
52014
Applicants’ likelihood to apply for jobs at professional service firms: The role of different career models
NK Hansen, O Schnittka
Human Resource Management 57 (5), 1009-1022, 2018
42018
Changing consumers’ minds at the point of sale: price discounts vs. in-store advertising
M Johnen, O Schnittka
Marketing Letters 31 (1), 49-71, 2020
32020
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