Matkailumarkkinointi P Albanese, M Boedeker Edita, 2002 | 486 | 2002 |
New‐type and traditional shoppers: a comparison of two majorconsumer groups M Boedeker International Journal of Retail & Distribution Management 23 (3), 17-26, 1995 | 151 | 1995 |
Relationship marketing and regular customer cards: daily product retailing in Finland M Boedeker Marketing Intelligence & Planning 15 (6), 249-257, 1997 | 49 | 1997 |
Optimum stimulation level and recreational shopping tendency M Boedeker ACR European Advances, 1995 | 34 | 1995 |
Social media analytics empowering customer experience insight J Jussila, M Boedeker, H Jalonen, N Helander Strategic Innovative Marketing: 5th IC-SIM, Athens, Greece 2016, 25-30, 2017 | 17 | 2017 |
Recreational Shopping: The role of the basic emotional dimensions of personality M Boedeker Turku School of Economics and Business Administration, 1997 | 17 | 1997 |
Value emergence in the usage of mobile news alerts L Mäkelä, M Boedeker, N Helander Mobile News, 69-86, 2020 | 14 | 2020 |
Ostopaikan valintaorientaatio-psykografian ja demografian heijastustako?: Turun seudun kuluttajien ryhmittely ostopaikan valintakriteerien mukaan M Boedeker Turun kauppakorkeakoulu, 1993 | 14 | 1993 |
Menetelmiä digitaalisen arvonluonnin ymmärtämiseen T Andersson, M Boedeker, N Helander, J Jussila, T Rantala, V Sillanpää, ... VTT Technical Research Centre of Finland, 2017 | 11 | 2017 |
Asiantuntijaviestintä ja opinnäytetyötekstin rakenne A Vuorijärvi, M Boedeker Ammattikorkeakoulun opinnäytetyö kehittämiskohteena. Käytännön kokemuksia ja …, 2007 | 11 | 2007 |
Kulutus: arkista aherrusta vai iloista irrottelua K Mäki, M Boedeker Turun kauppakorkeakoulu, 1997 | 11 | 1997 |
Choice orientation types and their shopping trips to the city centre vs. to an edge-of-town retail park M Boedeker, H Marjanen th International Conference on Research in the Distributive Trades, 1993 | 11 | 1993 |
Design of mobile application for self-reporting affective experiences J Jussila, V Sillanpää, N Helander, V Vuori, M Boedeker, J Liukkonen, ... | 10 | 2018 |
Emotion-gauge: Analyzing affective experiences in B2B customer journeys T Andersson, M Boedeker, V Vuori Strategic Innovative Marketing: 5th IC-SIM, Athens, Greece 2016, 31-36, 2017 | 7 | 2017 |
Matkailumarkkinointi. 220 s P Albanese, M Boedeker Edita, Helsinki, 2002 | 7 | 2002 |
Regular customer cards: relationship marketing M Boedeker International Conference on Relationship Marketing, Development, Management …, 1996 | 6 | 1996 |
Asiantuntijapalvelut Nyt Ja Tullevaisuudessa: Yrittäjän Näkökulma M Boedeker, L Hurmerinta-Peltomäki, N Nummela Turun kauppakorkeakoulu, 1995 | 5 | 1995 |
Sensory technologies for improving employee experience and strengthening customer relationships J Jussila, V Sillanpää, M Boedeker, N Helander Society as an Interaction Space: A Systemic Approach, 275-291, 2020 | 4 | 2020 |
Tunnetilojen tunnistaminen Twitteristä J Jussila, M Boedeker, N Helander, V Vuori Twitter viestintänä: Ilmiöt ja verkostot, 256-275, 2018 | 4 | 2018 |
Liiketalouden tutkintotyö–Opiskelijan opas M Boedeker, M Kinnunen, E Kylänpää Tampere: Domus-Offset Oy, 2001 | 4 | 2001 |