Antti Sihvonen
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Market orientation, innovation capability and business performance
JP Huhtala, A Sihvonen, J Frösén, M Jaakkola, H Tikkanen
Baltic Journal of Management, 2014
912014
“Managerial storytelling”: how we produce managerial and academic stories in qualitative B2B case study research
J Hietanen, A Sihvonen, H Tikkanen, P Mattila
Journal of Global Scholars of Marketing Science 24 (3), 295-310, 2014
192014
Reimagining society through retail practice
J Hietanen, P Mattila, JW Schouten, A Sihvonen, S Toyoki
Journal of Retailing 92 (4), 411-425, 2016
142016
Causal complexity of new product development processes: a mechanism-based approach
A Sihvonen, K Pajunen
Innovation: Organization & Management 21 (2), 253-273, 2018
92018
Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress
MD Groza, CB Ragland
Springer, 2015
62015
Barriers to innovation diffusion in industrial networks: A systematic combining approach
JP Huhtala, P Mattila, A Sihvonen, H Tikkanen
Advances in Business Marketing and Purchasing 21, 61-76, 2014
62014
Generative mechanisms in project marketing–an agenda for inquiry
J Aspara, J Hietanen, P Mattila, A Sihvonen, H Tikkanen
Journal of Global Scholars of Marketing Science 23 (2), 196-212, 2013
52013
Consumer Acceptance of Electronic Reading Devices
J Salo, S Kajalo, M Mäntymäki, A Sihvonen, S Leminen
Journal of Information Technology Research 6 (1), 20-31, 2013
42013
Dynamic managerial capabilities and strategic marketing–The hierarchy of capabilities
A Sihvonen, J Hietanen, J Salo, E Koivisto
Australian and New Zealand Marketing Academy Conference, 2010
42010
Success strategies in declining industries-A case survey
A Sihvonen
42010
Paradox and market renewal: knockoffs and counterfeits as doppelgänger brand images of luxury
J Hietanen, P Mattila, A Sihvonen, H Tikkanen
Marketing Intelligence and Planning 36 (7), 750-763, 2018
22018
Markkinoinnin perusteet
J Luoma, A Sihvonen
Kohdeasiakkaiden valinta. Aalto yliopisto/markkinoinnin laitos. Viitattu 27 …, 2016
22016
Media as Multitasking: Rise of Media Simultaneity
F Tokan, P Mattila, A Sihvonen
NextMedia-raportteja. Aalto-yliopisto: Helsinki. Http://virtual. vtt. fi …, 2012
22012
Managerial Storytelling: How We Write Up Managerial and Academic Stories in B2B Case Study Research
J Hietanen, A Sihvonen, G Pedeliento, H Tikkanen, P Mattila, P Parvinen
27th IMP Conference, 2011
22011
Emerging Business Models in the e-Reading Context
JP Huhtala, A Sihvonen, S Leminen
Journal of Digital Marketing, 2, 47-63, 2011
22011
Capabilities and competitive advantage in the forest industry
JA Lamberg, M Peltoniemi
Helsinki: Aalto University School of Science and Technology, 2010
22010
Seduced by “fakes”: Producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective
J Hietanen, JB Murray, A Sihvonen, H Tikkanen
Marketing Theory 20 (1), 23-43, 2020
12020
Digital service offering modularity: An empirical analysis of traditional publishing industry
M Rajahonka, JP Huhtala, S Leminen, M Tölö, A Sihvonen
The 1st Cambridge Academic Design Management Conference, 7-8, 2011
12011
Catering to Otherness: Levinasian Consumer Ethics at Restaurant Day
J Hietanen, A Sihvonen
Journal of Business Ethics, 1-16, 2020
2020
Idea screening: Explaining activities, modes and processes
A Sukhov, A Sihvonen, J Netz, LE Olsson, P Magnusson
2019
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Artiklar 1–20