Ruoxu Wang
Ruoxu Wang
Assistant Professor, University of Memphis
Verifierad e-postadress på memphis.edu - Startsida
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Let me take a selfie: Exploring the psychological effects of posting and viewing selfies and groupies on social media
R Wang, F Yang, MM Haigh
Telematics and Informatics 34 (4), 274-283, 2017
852017
A tale of two sources in native advertising: Examining the effects of source credibility and priming on content, organizations, and media evaluations
M Wu, Y Huang, R Li, DS Bortree, F Yang, A Xiao, R Wang
American Behavioral Scientist 60 (12), 1492-1509, 2016
662016
Networked narratives on Humans of New York: A content analysis of social media engagement on Facebook
R Wang, J Kim, A Xiao, YJ Jung
Computers in Human Behavior 66, 149-153, 2017
412017
Why do we pin? New gratifications explain unique activities in Pinterest
R Wang, F Yang, S Zheng, SS Sundar
Social Media+ Society 2 (3), 1-9, 2016
172016
Communicating corporate social responsibility (CSR) on social media: How do message source and types of CSR messages influence stakeholders’ perceptions?
R Wang, Y Huang
Corporate Communications: An International Journal 23 (3), 326 - 341, 2018
162018
Communicating sustainability online: An examination of corporate, nonprofit, and university websites
H Ott, R Wang, DS Bortree
Mass Communication and Society 19 (5), 671-687, 2016
162016
Going native on social media: The effects of social media characteristics on native ad effectiveness
R Wang, Y Huang
Journal of Interactive Advertising 17 (1), 41-50, 2017
152017
How does parallax scrolling influence user experience? A test of TIME (Theory of Interactive Media Effects)
R Wang, SS Sundar
International Journal of Human–Computer Interaction 34 (6), 533 - 543, 2018
142018
Electronic system with risk presentation mechanism and method of operation thereof
R Wang, N Wang, H Jin, A Messer
US Patent 9,626,515, 2017
32017
Encouraging volunteering in nonprofit organizations: The role of organizational inclusion and volunteer need satisfaction
Y Huang, DS Bortree, F Yang, R Wang
Journal of Nonprofit & Public Sector Marketing, 1-19, 2019
12019
Catch them all: Exploring the psychological impact of playing Pokémon GO
R Wang, M Wu
Journal of Communication Technology 3 (1), 53 - 72, 2020
2020
Exploring the effects of compliance/non-compliance message framing, desirability of end states, and brand zealotry on consumers’ responses to wearables advertising
R Wang, Y Huang, G Anghelcev
Journal of Promotion Management, 2020
2020
Book Review: Adriana de Souza e Silva (Ed.), Dialogues on Mobile Communication
R Wang
Mobile Media & Communication 7 (2), 289 - 290, 2019
2019
Friending instructors on Facebook: Exploring the role of privacy on student-instructor connection on cyberspace
R Wang, N Yu
Telematics and Informatics 35 (5), 1215 - 1221, 2018
2018
It's not preventable yet you are responsible: Media's risk and attribution assessment of the 2012 West Nile outbreak
N Yu, R Littlefield, LC Farrell, R Wang
Risk and Health Communication in an Evolving Media Environment, 300 - 315, 2018
2018
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Artiklar 1–15