Yi Zhu
Yi Zhu
Associate Professor, Carlson School of Management, University of Minnesota
Verifierad e-postadress på umn.edu - Startsida
Titel
Citeras av
Citeras av
År
Click fraud
KC Wilbur, Y Zhu
Marketing Science 28 (2), 293-308, 2009
1942009
Television advertising and online search
M Joo, KC Wilbur, B Cowgill, Y Zhu
Management Science 60 (1), 56-73, 2014
1592014
Hybrid advertising auctions
Y Zhu, KC Wilbur
Marketing Science 30 (2), 249-273, 2011
872011
Effects of TV advertising on keyword search
M Joo, KC Wilbur, Y Zhu
International Journal of Research in Marketing 33 (3), 508-523, 2016
622016
Position auctions with budget constraints: Implications for advertisers and publishers
S Lu, Y Zhu, A Dukes
Marketing Science 34 (6), 897-905, 2015
242015
Selective reporting of factual content by commercial media
Y Zhu, A Dukes
Journal of Marketing Research 52 (1), 56-76, 2015
222015
Prominent attributes under limited attention
Y Zhu, A Dukes
Marketing Science 36 (5), 683-698, 2017
162017
Quality score that makes you invest
Z Katona, Y Zhu
Available at SSRN 2954707, 2018
92018
Does Television Advertising Influence Online Search?
M Joo, K Wilbur, Y Zhu
Working Paper, Duke University, 2011
82011
Effects of television advertising on Internet search
M Joo, KC Wilbur, Y Zhu
Unpublished manuscript, Ohio State University, Columbus. Accessed April 24, 2013, 2013
52013
Association of COVID-19-related hospital use and overall COVID-19 mortality in the USA
P Karaca-Mandic, S Sen, A Georgiou, Y Zhu, A Basu
Journal of general internal medicine, 1-3, 2020
22020
Why customer service frustrates consumers: Using a tiered organizational structure to exploit hassle costs
A Dukes, Y Zhu
Marketing Science 38 (3), 500-515, 2019
22019
Prominent attributes
Y Zhu, A Dukes
Available at SSRN 2633851, 2015
22015
Private-sector industrialization in China: Evidence from Wenzhou
J Strauss, EY Qian, M Shen, D Liu, M Majbouri, Q Sun, Q Ying, Y Zhu
Community, Market and State in Development, 262-290, 2010
12010
When Half-Truths Aren’t Half-Bad: Sale Reps’ Selective Underreporting to Facilitate Market Exchange
Z Xiao, Y Zhu, M Bergen, M Zbaracki
Available at SSRN, 2020
2020
Does Surge Pricing Affect Customer Complaint Rate?
Y Wei, L Xu, Y Zhu
Available at SSRN 3437470, 2019
2019
Prominent Retailer and Price Search
R Wang, Y Zhu, G John
2019
Price Signaling and Channel Coordination
R Wang, Y Zhu, AR Rao
Available at SSRN 3359071, 2019
2019
Essays on Commercial Media and Advertising
Y Zhu
University of Southern California, 2013
2013
Book chapters
J Strauss, EY Qian, M Shen, D Liu, M Majbouri, Q Sun, Q Ying, Y Zhu
Marketing Management (MBA core), 2011
2011
Systemet kan inte utföra åtgärden just nu. Försök igen senare.
Artiklar 1–20