İletişimin yeni yüzü: dijital pazarlama ve sosyal medya pazarlamasi AK Alan, ET Kabadayı, T Erişke Elektronik Sosyal Bilimler Dergisi 17 (66), 493-504, 2018 | 221 | 2018 |
Brand trust and brand affect: Their strategic importance on brand loyalty ET Kabadayi, AK Alan Journal of Global Strategic Management 11 (6), 81-88, 2012 | 208 | 2012 |
İşletmelerdeki üretim performans ölçütlerinin gelişimi, özellikleri ve sürekli iyileştirme ile ilişkisi ET Kabadayı Doğuş Üniversitesi, 2002 | 162 | 2002 |
Store brand purchase intention: Effects of risk, quality, familiarity and store brand shelf space I Dursun, ET Kabadayı, AK Alan, B Sezen Procedia-Social and Behavioral Sciences 24, 1190-1200, 2011 | 160 | 2011 |
Factors affecting repurchase intention to shop at the same website S Aren, M Güzel, E Kabadayı, L Alpkan Procedia-Social and Behavioral Sciences 99, 536-544, 2013 | 153 | 2013 |
Supplier fairness as a mediating factor in the supplier performance–reseller satisfaction relationship C Yilmaz, B Sezen, ET Kabadayı Journal of Business Research 57 (8), 854-863, 2004 | 152 | 2004 |
Green purchase intention of young Turkish consumers: Effects of consumer's guilt, self-monitoring and perceived consumer effectiveness ET Kabadayı, İ Dursun, AK Alan, AT Tuğer Procedia-Social and Behavioral Sciences 207, 165-174, 2015 | 127 | 2015 |
TÜKETİCİ KARAR VERME TARZLARI ÖLÇEĞİ: YAPISI VE BOYUTLARI İ Dursun, Ü Alnıaçık, ET Kabadayı Uluslararası Yönetim İktisat ve İşletme Dergisi 9 (19), 293-304, 2013 | 124 | 2013 |
Deneyimsel pazarlama: Pazarlamadaki artan önemi ET Kabadayı, AK Alan İşletme Araştırmaları Dergisi 6 (1), 203-217, 2014 | 116 | 2014 |
The effect of personal factors on social media usage of young consumers AK Alan, ET Kabadayı Procedia-Social and Behavioral Sciences 235, 595-602, 2016 | 67 | 2016 |
Cognitive and affective constituents of the consumption experience in retail service settings: effects on store loyalty AK Alan, ET Kabadayi, C Yilmaz Service Business 10, 715-735, 2016 | 61 | 2016 |
Quality antecedents of brand trust and behavioral intention AK Alan, ET Kabadayı Procedia-Social and Behavioral Sciences 150, 619-627, 2014 | 61 | 2014 |
Individuals' intention to use sports wearables: the moderating role of technophobia N Cavdar Aksoy, A Kocak Alan, E Tumer Kabadayi, A Aksoy International Journal of Sports Marketing and Sponsorship 21 (2), 225-245, 2020 | 56 | 2020 |
Determinants of brand loyalty and the link between brand loyalty and price tolerance ET Kabadayi, İ Aygün Bogazici Journal of Economics and Administrative Sciences 21, 21-35, 2007 | 56 | 2007 |
Overcoming the psychological barriers to energy conservation behaviour: The influence of objective and subjective environmental knowledge İ Dursun, E Tümer Kabadayı, AT Tuğer International Journal of Consumer Studies 43 (4), 402-416, 2019 | 52 | 2019 |
The role of monitoring in interfirm exchange: Effects on partner unilateral cooperation C Yilmaz, ET Kabadayi Journal of Business Research 59 (12), 1231-1238, 2006 | 49 | 2006 |
A typology of personalisation practices in marketing in the digital age N Cavdar Aksoy, E Tumer Kabadayi, C Yilmaz, A Kocak Alan Journal of marketing management 37 (11-12), 1091-1122, 2021 | 42 | 2021 |
Duygu tipolojilerinin tüketici davranışları üzerindeki etkisi ve pazarlamadaki önemi ET Kabadayı, AK Alan İşletme Araştırmaları Dergisi 5 (1), 93-115, 2013 | 42 | 2013 |
An unintended consequence of Covid-19: Healthy nutrition NC Aksoy, ET Kabadayi, AK Alan Appetite 166, 105430, 2021 | 41 | 2021 |
Revisit intention of consumer electronics retailers: Effects of customers’ emotion, technology orientation and wom influence ET Kabadayı, AK Alan Procedia-Social and Behavioral Sciences 41, 65-73, 2012 | 39 | 2012 |