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Daria Dzyabura
Daria Dzyabura
Professor of Marketing, New Economic School
Verifierad e-postadress på nes.ru - Startsida
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Visual listening in: Extracting brand image portrayed on social media
L Liu, D Dzyabura, N Mizik
Marketing Science 39 (4), 669-686, 2020
2222020
Disjunctions of conjunctions, cognitive simplicity, and consideration sets
JR Hauser, O Toubia, T Evgeniou, R Befurt, D Dzyabura
Journal of Marketing Research 47 (3), 485-496, 2010
2032010
Active machine learning for consideration heuristics
D Dzyabura, JR Hauser
Marketing Science 30 (5), 801-819, 2011
1172011
Recommending products when consumers learn their preference weights
D Dzyabura, JR Hauser
Marketing Science 38 (3), 417-441, 2019
104*2019
Offline assortment optimization in the presence of an online channel
D Dzyabura, S Jagabathula
Management Science 64 (6), 2767-2786, 2018
962018
Accounting for discrepancies between online and offline product evaluations
D Dzyabura, S Jagabathula, E Muller
Marketing Science 38 (1), 88-106, 2019
672019
Visual elicitation of brand perception
D Dzyabura, R Peres
Journal of Marketing 85 (4), 44-66, 2021
632021
Unstructured direct elicitation of decision rules
M Ding, JR Hauser, S Dong, D Dzyabura, Z Yang, SU Chenting, ...
Journal of Marketing Research 48 (1), 116-127, 2011
542011
How can machine learning aid behavioral marketing research?
L Hagen, K Uetake, N Yang, B Bollinger, AJB Chaney, D Dzyabura, ...
Marketing Letters 31, 361-370, 2020
512020
Machine learning and marketing
D Dzyabura, H Yoganarasimhan
Handbook of marketing analytics, 255-279, 2018
462018
Leveraging the power of images in managing product return rates
D Dzyabura, S El Kihal, JR Hauser, M Ibragimov
Marketing Science 42 (6), 1125-1142, 2023
43*2023
Retailers’ product location problem with consumer search
RM Ursu, D Dzyabura
Quantitative Marketing and Economics 18, 125-154, 2020
152020
Capturing heterogeneity among consumers with multitaste preferences
L Liu, D Dzyabura
Available at SSRN 2729468, 2021
13*2021
Glen L. Urban, Guilherme Liberali, and Michael Braun (2009),“Website Morphing,”
JR Hauser, O Toubia, T Evgeniou, D Dzyabura, R Befurt
Marketing Science 28 (2), 202-224, 0
10
Not by search alone: How recommendations complement search results
D Dzyabura, A Tuzhilin
Proceedings of the 7th ACM conference on Recommender systems, 371-374, 2013
72013
Image analytics in marketing
D Dzyabura, S El Kihal, R Peres
Handbook of market research, 665-692, 2021
52021
Developing consideration rules for durable goods markets
G Urban, J Kim, E MacDonald, JR Hauser, D Dzyabura
INFORMS Marketing Science Conference, Cologne, Germany, 2010
52010
The role of preference discovery in product search
D Dzyabura, JR Hauser
Marketing Science, 2018
22018
Essays on Modeling and Measurement of Consumers' Decision Strategies ARCH1VES
D Dzyabura
Nanyang Technological University, 2012
2012
Essays on modeling and measurement of consumers' decision strategies
D Dzyabura
Massachusetts Institute of Technology, 2012
2012
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Artiklar 1–20