| Editorial UM Fayyad Data mining and Knowledge discovery 1 (1), 5, 1997 | 120 | 1997 |
| Impact of manufacturer brand innovation on retailer brands R Chimhundu, RP Hamlin, L McNeill International Journal of Business and Management 5 (9), 10, 2010 | 51 | 2010 |
| Dynamic capabilities to achieve corporate sustainability: a roadmap to sustained competitive advantage N Bari, R Chimhundu, KC Chan Sustainability 14 (3), 1531, 2022 | 37 | 2022 |
| Artificial intelligence in digital marketing influences consumer behaviour: A review and theoretical foundation for future research F Rabby, R Chimhundu, R Hassan Academy of marketing studies journal 25 (5), 1-7, 2021 | 34 | 2021 |
| Future of the brand management structure in FMCG R Chimhundu, R Hamlin Journal of Brand Management 14, 232-239, 2007 | 30 | 2007 |
| Private label marketing performance: an analysis of historical trends using theories of cumulative change and punctuated equilibrium R Chimhundu International Journal of Business and Management 6 (8), 58, 2011 | 26 | 2011 |
| Manufacturer and retailer brands: Is strategic coexistence the norm? R Chimhundu, LS McNeill, RP Hamlin Australasian Marketing Journal (AMJ) 23 (1), 49-60, 2015 | 23 | 2015 |
| Retailer brand share statistics in four developed economies from 1992 to 2005: Some observations and implications R Chimhundu, RP Hamlin, L McNeill British Food Journal 113 (3), 391-403, 2011 | 16 | 2011 |
| Cultural values affect functional food perception S Neupane, R Chimhundu, KC Chan British Food Journal 121 (8), 1700-1714, 2019 | 11 | 2019 |
| Strategic profile for positioning eco-apparel among mainstream apparel consumers S Neupane, R Chimhundu, E Kong Journal of Global Fashion Marketing 12 (3), 229-244, 2021 | 10 | 2021 |
| Marketing store brands and manufacturer brands: Role of referent and expert power in merchandising decisions R Chimhundu Journal of Brand Management 23, 24-40, 2016 | 9 | 2016 |
| Category captain arrangements in grocery retail marketing R Chimhundu, E Kong, R Gururajan Asia Pacific Journal of Marketing and Logistics 27 (3), 368-384, 2015 | 9 | 2015 |
| Branding and relationship marketing within the trifecta of power: managing simultaneous relationships in consumer goods marketing RP Hamlin, R Chimhundu Journal of Customer Behaviour 6 (2), 179-194, 2007 | 9 | 2007 |
| Dynamic capabilities to achieve corporate sustainability: A roadmap to sustained competitive advantage. Sustainability, 14 (3), 1531 N Bari, R Chimhundu, KC Chan Preprint not peer reviewed, 2022 | 8 | 2022 |
| Blockchain technology transforms digital marketing by growing consumer trust F Rabby, R Chimhundu, R Hassan Transformations Through Blockchain Technology: The New Digital Revolution …, 2022 | 7 | 2022 |
| Marketing Food BrandsPrivate Label versus Manufacturer Brands in the Consumer Goods Industry R Chimhundu Palgrave Macmillan, 2018 | 7 | 2018 |
| Research Paradigm, Research Method and Research Design R Chimhundu, R Chimhundu Marketing Food Brands: Private Label versus Manufacturer Brands in the …, 2018 | 7 | 2018 |
| The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review O Ali, V Osmanaj, M Alryalat, R Chimhundu, YK Dwivedi Economic research-Ekonomska istraživanja 36 (3), 2023 | 5 | 2023 |
| An instrument for measuring the influence of consumers' cultural values on functional food perception S Neupane, R Chimhundu, KC Chan British Food Journal 123 (7), 2582-2600, 2021 | 5 | 2021 |
| Digital Transformation in Real Estate Marketing: A Review F Rabby, R Chimhundu, R Hassan Big Data: A Road Map for Successful Digital Marketing 39, 2022 | 3 | 2022 |
