Moira Clark
Moira Clark
Professor of Strategic Marketing
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Cited by
Cited by
Customer experience quality: an exploration in business and consumer contexts using repertory grid technique
F Lemke, M Clark, H Wilson
Journal of the academy of marketing science 39 (6), 846-869, 2011
Online customer experience in e-retailing: an empirical model of antecedents and outcomes
S Rose, M Clark, P Samouel, N Hair
Journal of retailing 88 (2), 308-322, 2012
Relationship marketing for competitive advantage: winning and keeping customers
A Payne, M Christopher, H Peck, M Clark
Butterworth-Heinemann, 1998
Online customer experience: A review of the business‐to‐consumer online purchase context
S Rose, N Hair, M Clark
International Journal of Management Reviews 13 (1), 24-39, 2011
Relationship marketing
H Peck, M Christopher, M Clark, A Payne
Routledge, 2013
Relationship marketing
H Peck, M Christopher, M Clark, A Payne
Routledge, 2013
Relationship marketing
M Christopher, A Payne, D Ballantyne
Elsevier, 2002
Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough
C Bailey, PR Baines, H Wilson, M Clark
Journal of Marketing Management 25 (3-4), 227-252, 2009
Modelling the impact of customer‐employee relationships on customer retention rates in a major UK retail bank
M Clark
Management Decision, 1997
The relationship between employees' perceptions of organizational climate and customer retention rates in a major UK retail bank
M Clark
Journal of Strategic Marketing 10 (2), 93-113, 2002
Customer service 140 characters at a time: The users' perspective
AI Canhoto, M Clark
Journal of marketing Management 29 (5-6), 522-544, 2013
Emerging segmentation practices in the age of the social customer
AI Canhoto, M Clark, P Fennemore
Journal of Strategic Marketing 21 (5), 413-428, 2013
Achieving long-term customer loyalty: A strategic approach
M Clark, A Payne
Annual Marketing Education Group Conference”, Ulster, 1994
The ethical dilemmas and challenges of ethnographic research in electronic communities
N Hair, M Clark
International Journal of Market Research 49 (6), 1-13, 2007
Justifying CRM projects in a business-to-business context: The potential of the Benefits Dependency Network
H Wilson, M Clark, B Smith
Industrial Marketing Management 36 (6), 770-783, 2007
Relationship marketing: towards a new paradigm
M Clark, H Peck, A Payne, M Christopher
Advances in Relationship Marketing, Kogan Page, London, 263-280, 1995
What makes a great customer experience
F Lemke, M Clark, H Wilson
Henley Centre for Customer Management, 2006
Vom funktionsorientierten Marketing zur prozessorientierten Relationship Management-Kette
M Clark, H Peck, M Christopher, A Payne
Handbuch Relationship Marketing 1, 1999
Using qualitative repertory grid techniques to explore perceptions of business-to-business online customer experience
N Hair, S Rose, M Clark
Journal of Customer Behaviour 8 (1), 51-65, 2009
An enhanced virtual ethnography: the role of critical theory
N Hair, M Clark
3rd International Critical Management Studies Conference 44, 2003
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