Moira Clark
Moira Clark
Professor of Strategic Marketing
Verified email at henley.ac.uk
Title
Cited by
Cited by
Year
Customer experience quality: an exploration in business and consumer contexts using repertory grid technique
F Lemke, M Clark, H Wilson
Journal of the academy of marketing science 39 (6), 846-869, 2011
8802011
Online customer experience in e-retailing: an empirical model of antecedents and outcomes
S Rose, M Clark, P Samouel, N Hair
Journal of retailing 88 (2), 308-322, 2012
8482012
Relationship marketing for competitive advantage: winning and keeping customers
A Payne, M Christopher
Butterworth-Heinemann, 1995
6031995
Relationship marketing
H Peck, M Christopher, M Clark, A Payne
Taylor & Francis, 2013
4582013
Relationship marketing
H Peck, M Christopher, M Clark, A Payne
Taylor & Francis, 2013
4582013
Online customer experience: A review of the business‐to‐consumer online purchase context
S Rose, N Hair, M Clark
International Journal of Management Reviews 13 (1), 24-39, 2011
4342011
Relationship marketing
A Payne, M Christopher, M Clark, H Peck
Handbook of Relationship Marketing 3, 3-16, 1999
315*1999
Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough
C Bailey, PR Baines, H Wilson, M Clark
Journal of Marketing Management 25 (3-4), 227-252, 2009
1262009
Modelling the impact of customer‐employee relationships on customer retention rates in a major UK retail bank
M Clark
Management Decision, 1997
1101997
The relationship between employees' perceptions of organizational climate and customer retention rates in a major UK retail bank
M Clark
Journal of Strategic Marketing 10 (2), 93-113, 2002
922002
Customer service 140 characters at a time: The users' perspective
AI Canhoto, M Clark
Journal of marketing Management 29 (5-6), 522-544, 2013
852013
Emerging segmentation practices in the age of the social customer
AI Canhoto, M Clark, P Fennemore
Journal of Strategic Marketing 21 (5), 413-428, 2013
692013
The ethical dilemmas and challenges of ethnographic research in electronic communities
N Hair, M Clark
International Journal of Market Research 49 (6), 1-13, 2007
632007
Achieving long-term customer loyalty: A strategic approach
M Clark, A Payne
Annual Marketing Education Group Conference”, Ulster, 1994
631994
Justifying CRM projects in a business-to-business context: The potential of the Benefits Dependency Network
H Wilson, M Clark, B Smith
Industrial Marketing Management 36 (6), 770-783, 2007
492007
Relationship marketing: towards a new paradigm
M Clark, H Peck, A Payne, M Christopher
Advances in Relationship Marketing, Kogan Page, London, 263-280, 1995
421995
Vom funktionsorientierten Marketing zur prozessorientierten Relationship Management-Kette
M Clark, H Peck, M Christopher, A Payne
Handbuch Relationship Marketing 1, 1999
351999
What makes a great customer experience
F Lemke, M Clark, H Wilson
Henley Centre for Customer Management, 2006
322006
An enhanced virtual ethnography: the role of critical theory
N Hair, M Clark
3rd International Critical Management Studies Conference 44, 2003
322003
venturousaustralia-building strength in innovation: Report on the Review of the National Innovation System
T Cutler, N Gruen, M O'Kane, S Dowrick, N Kennedy, G Davis, ...
Canberra (http://www. innovation. gov. au/innovationreview/Documents/NIS …, 2008
302008
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