| Brand relationship and personality theory: metaphor or consumer perceptual reality? M Avis, R Aitken, S Ferguson Marketing theory 12 (3), 311-331, 2012 | 99 | 2012 |
| The brand personality of rocks: A critical evaluation of a brand personality scale M Avis, S Forbes, S Ferguson Marketing Theory 14 (4), 451-475, 2014 | 79 | 2014 |
| Magazine communities: brand community formation in magazine consumption L Davidson, L McNeill, S Ferguson International journal of sociology and social policy 27 (5/6), 208-220, 2007 | 71 | 2007 |
| A global culture of cool? Generation Y and their perception of coolness S Ferguson Young Consumers 12 (3), 265-275, 2011 | 55 | 2011 |
| Understanding value from arts sponsorship: A social exchange theory perspective A Tyrie, S Ferguson Arts Marketing: An International Journal 3 (2), 131-153, 2013 | 52 | 2013 |
| Rubbernecking or Rejuvenation: Post Earthquake Perceptions and the Implications for Business Practice in a Dark Tourism Context. A Coats, S Ferguson Journal of Research for Consumers, 2013 | 48 | 2013 |
| The lived experience of Sjögren’s Syndrome DYJ Ngo, WM Thomson, A Nolan, S Ferguson BMC Oral Health 16, 1-11, 2016 | 38 | 2016 |
| From “participant” to “friend”: the role of Facebook engagement in ethnographic research PA Edirisingha, J Abarashi, S Ferguson, R Aitken Qualitative Market Research: An International Journal 20 (4), 416-434, 2017 | 31 | 2017 |
| Gendered identity negotiations through food consumption K Turner, S Ferguson, J Craig, A Jeffries, S Beaton Young Consumers 14 (3), 280-288, 2013 | 31 | 2013 |
| From ‘me’to ‘we’: negotiating new family identity through meal consumption in Asian cultures PA Edirisingha, S Ferguson, R Aitken Qualitative Market Research: An International Journal 18 (4), 477-496, 2015 | 29 | 2015 |
| Qualitative exploration of young adult RYO smokers' practices J Hoek, S Ferguson, K Gallopel-Morvan Tobacco Control 26 (5), 563-568, 2017 | 26 | 2017 |
| Complex contradictions in a contemporary idealised feminine body project S Ferguson, J Brace-Govan, B Welsh Journal of Marketing Management 37 (3-4), 188-215, 2021 | 24 | 2021 |
| Gender violence: marketplace violence and symbolic violence in social movements DM Martin, S Ferguson, J Hoek, C Hinder Journal of Marketing Management 37 (1-2), 68-83, 2021 | 16 | 2021 |
| Gender status bias and the marketplace S Ferguson, J Brace-Govan, DM Martin Journal of Business Research 107, 211-221, 2020 | 15 | 2020 |
| Acquiring status through the consumption of adventure tourism F Shelagh, T Sarah Taking tourism to the limits, 149-154, 2006 | 15 | 2006 |
| Gender equity in the marketing academy: From performative to institutional allyship AR Dobele, S Ferguson, AE Hartman, L Schuster Australasian Marketing Journal 30 (3), 185-194, 2022 | 14 | 2022 |
| 3-2-1 bungy: A typology of performance styles S Ferguson, E Veer Annals of Tourism Research 55, 61-76, 2015 | 14 | 2015 |
| Virtual communities: online blogs as a marketing tool C Bosangit The Routledge handbook of tourism marketing, 520-533, 2014 | 12 | 2014 |
| Gender and sexed bodies: embodiment, corporeality, physical mastery and the gaze J Brace-Govan, S Ferguson Handbook of research on gender and marketing, 63-100, 2019 | 11 | 2019 |
| Adapting ethnography: an example of emerging relationships, building trust, and exploring complex consumer landscapes P Edirisingha, R Aitken, S Ferguson Consumer Culture Theory 16, 191-215, 2014 | 10 | 2014 |
