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Anastasiya Saraeva
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Corporate reputation past and future: A review and integration of existing literature and a framework for future research
K Money, A Saraeva, I Garnelo-Gomez, S Pain, C Hillenbrand
Corporate Reputation Review 20, 193-211, 2017
922017
Sharing is the name of the game: Exploring the role of social media communication practices on B2B customer relationships in the life sciences industry
S Rose, D Fandel, A Saraeva, A Dibley
Industrial Marketing Management 93, 52-62, 2021
382021
The importance of staying positive: The impact of emotions on attitude to risk
C Brooks, I Sangiorgi, A Saraeva, C Hillenbrand, K Money
International Journal of Finance & Economics 28 (3), 3232-3261, 2023
152023
To invest or not to invest? The roles of product information, attitudes towards finance and life variables in retail investor propensity to engage with financial products
C Hillenbrand, A Saraeva, K Money, C Brooks
British Journal of Management, 2019
152019
Saving for a rainy day… or a trip to the Bahamas? How the framing of investment communication impacts retail investors
C Hillenbrand, A Saraeva, K Money, C Brooks
British Journal of Management 33 (2), 1087-1109, 2022
82022
The interactions between messages and stakeholder (dis)identification with messengers: Exploring their moderating impact on the links between perceptions of corporate …
A Saraeva
University of Reading, 2017
62017
“The ladies are not for turning”: exploring how leader gender and industry sector influence the corporate social responsibility practices of franchise firms
M Fernandez-Muinos, K Money, A Saraeva, I Garnelo-Gomez, ...
Heliyon 8 (11), 2022
12022
Yes, We Can! Encouraging Responsible Management Through Effective CSR Communication
I Garnelo-Gomez, A Saraeva
Responsible People: The Role of the Individual in CSR, Entrepreneurship and …, 2019
12019
The invisible hand of touch: Testing a tactile sensation‐choice satisfaction model in online shopping
A Shaban, A Saraeva, S Rose, M Clark
Journal of Sensory Studies 39 (1), e12897, 2024
2024
Corrigendum to “Sharing is the name of the game: Exploring the role of social media communication practices on B2B customer relationships in the life sciences industry …
S Rose, D Fandel, A Saraeva, A Dibley
Industrial Marketing Management 108, 276, 2023
2023
Are the sins of the father the sins of the sons, but not the daughters? Exploring how leadership gender and generation impact the corporate social responsibility of franchise firms
M Fernández-Muiños, K Money, A Saraeva, I Garnelo-Gomez, ...
Sustainability 14 (14), 8574, 2022
2022
Sharing is the Name of the Game: B2B Social Media Customer Engagement in the Life Sciences industry
D Fandel, S Rose, A Saraeva, A Dibley
Henley Centre for Customer Management, 2021
2021
FINANCIAL PRODUCTS AND UK RETAIL INVESTORS: The impact of ‘time-horizon’ and ‘investment goal’ framing
C Hillenbrand, A Saraeva, K Money, C Brooks
British Academy of Management, 2018
2018
Making unanticipated consequences more anticipatable: The interplay between messages, messengers and stakeholder identification in shaping perceptions of organisational reputation
A Saraeva
British Academy of Management, 2015
2015
Reputation Crisis Management: The Gap between Theory and Practice
A Saraeva
2014
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Articles 1–15