Joel Hietanen
Joel Hietanen
Associate Professor, University of Helsinki, Centre for Consumer Society Research
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Business model innovation vs replication: financial performance implications of strategic emphases
J Aspara, J Hietanen, H Tikkanen
Journal of Strategic Marketing 18 (1), 39-56, 2010
Exploring virtual worlds: success factors in virtual world marketing
H Tikkanen, J Hietanen, T Henttonen, J Rokka
Management Decision 47 (8), 1357-1381, 2009
New insights into online consumption communities and netnography
H Weijo, J Hietanen, P Mattila
Journal of Business Research 67 (10), 2072-2078, 2014
Assessing the societal impact of research: The relational engagement approach
JL Ozanne, B Davis, JB Murray, S Grier, A Benmecheddal, H Downey, ...
Journal of Public Policy & Marketing 36 (1), 1-14, 2017
Market practices in countercultural market emergence
J Hietanen, J Rokka
European Journal of Marketing, 2015
Commentary on Schembri and Boyle (2013): From representation towards expression in videographic consumer research
J Hietanen, J Rokka, JW Schouten
Journal of Business Research 67 (9), 2019-2022, 2014
Awareness, action and context-specificity of blue ocean practices in sales management
P Parvinen, J Aspara, J Hietanen, S Kajalo
Management Decision 49 (8), 1218-1234, 2011
Against the implicit politics of service-dominant logic
J Hietanen, M Andéhn, A Bradshaw
Marketing Theory 18 (1), 101-119, 2018
Videography in consumer research; visions for a method on the rise
K De Valck, J Rokka, J Hietanen
Finanza Marketing e Produzione 27 (4), 81-100, 2009
“Managerial storytelling”: how we produce managerial and academic stories in qualitative B2B case study research
J Hietanen, A Sihvonen, H Tikkanen, P Mattila
Journal of Global Scholars of Marketing Science 24 (3), 295-310, 2014
More than meets the eye: Videography and production of desire in semiocapitalism
J Hietanen, M Andéhn
Journal of Marketing Management 34 (5-6), 539-556, 2018
Videography in consumer culture theory: An account of essence (s) and production
J Hietanen
Aalto University, 2012
An Exploratory Empirical Verification of Blue Ocean Strategies: Findings from Sales Strategy
J Aspara, J Hietanen, P Parvinen, H Tikkanen
Reimagining society through retail practice
J Hietanen, P Mattila, JW Schouten, A Sihvonen, S Toyoki
Journal of Retailing 92 (4), 411-425, 2016
Screening marketing: videography and the expanding horizons of filmic research
J Rokka, J Hietanen, D Brownlie
Journal of Marketing Management 34 (5-6), 421-431, 2018
Seduced by “fakes”: Producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective
J Hietanen, JB Murray, A Sihvonen, H Tikkanen
Marketing Theory 20 (1), 23-43, 2020
Companion for the videography ‘Monstrous organizing—The dubstep electronic music scene’
J Hietanen, J Rokka
Organization 25 (3), 320-334, 2018
Sales activity systematization and performance: differences between product and service firms
P Parvinen, J Aspara, S Kajalo, J Hietanen
Journal of Business & Industrial Marketing, 2013
The inhuman challenge: Writing with dark desire
J Hietanen, M Andéhn, A Wickström
Organization 27 (5), 742-754, 2020
Consuming the contradiction
J Hietanen, JW Schouten, I Vaniala
Advances in Consumer Research 41, 2013
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