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Sela Sar
Sela Sar
Associate Professor of Advertising at UIUC
Verifierad e-postadress på illinois.edu
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År
The effect of multitasking on time perception, enjoyment, and ad evaluation
S Chinchanachokchai, BRL Duff, S Sar
Computers in Human Behavior 45, 185-191, 2015
1062015
The influence of logo design on country image and willingness to visit: A study of country logos for tourism
S Lee, L Rodriguez, S Sar
Public Relations Review 38 (4), 584-591, 2012
992012
Seeing the big picture: Multitasking and perceptual processing influences on ad recognition
BRL Duff, S Sar
Journal of Advertising 44 (3), 173-184, 2015
722015
Harlow Gale and the origins of the psychology of advertising
J Eighmey, S Sar
Journal of Advertising 36 (4), 147-158, 2007
562007
What if a web site can talk? Exploring the persuasive effects of web-based anthropomorphic agents
X Nan, G Anghelcev, JR Myers, S Sar, R Faber
Journalism & Mass Communication Quarterly 83 (3), 615-631, 2006
462006
In the mood for [the right kind of] social marketing communication: How congruity between consumer mood and message framing influences intentions to recycle
G Anghelcev, S Sar
Journal of Social Marketing 4 (1), 38-57, 2014
442014
Binge-watching serial video content: exploring the subjective phenomenology of the binge-watching experience
G Anghelcev, S Sar, JD Martin, JL Moultrie
Mass Communication and Society 24 (1), 130-154, 2021
432021
A ZMET-based analysis of perceptions of climate change among young South Koreans: Implications for social marketing communication
G Anghelcev, MY Chung, S Sar, BRL Duff
Journal of Social Marketing 5 (1), 56-82, 2015
412015
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude
J Myers, S Sar
Journal of Marketing Communications 21 (4), 284-299, 2015
392015
Gestalt principles in destination logos and their influence on people's recognition and intention to visit a country
L Rodriguez, RL Asoro, S Lee, S Sar
Online Journal of Communication and Media Technologies 3 (1), 91, 2013
362013
The Influence of Pre-existing Audience Mood and Message Relevance on the Effectiveness of Health PSAs: Differential Effects by Message Type
G Anghelcev, S Sar
Journalism & mass communication quarterly 88 (3), 481-501, 2011
352011
Culture and its influence on advertising: Misguided framework, inadequate comparative design and dubious knowledge claim
TK Chang, J Huh, K McKinney, S Sar, W Wei, A Schneeweis
International Communication Gazette 71 (8), 671-692, 2009
352009
Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements: A global versus local processing explanation
S Sar, G Anghelcev
International Journal of Advertising 34 (3), 421-446, 2015
342015
Persuasive social approval cues in print advertising: Exploring visual and textual strategies and consumer self-monitoring
JR Myers, S Sar
Journal of Marketing Communications 19 (3), 168-181, 2013
322013
If you feel it now you will think it later: The interactive effects of mood over time on brand extension evaluations
S Sar, BRL Duff, G Anghelcev
Psychology & Marketing 28 (6), 561-583, 2011
302011
Perceived risk mediates the impact of mood on the effectiveness of health PSAs: Implications for public health marketing
S Sar, G Anghelcev
Journal of Social Marketing 3 (1), 78-101, 2013
252013
The moderating role of mood and personal relevance on persuasive effects of gain-and loss-framed health messages
JG Wirtz, S Sar, S Ghuge
Health marketing quarterly 32 (2), 180-196, 2015
242015
The effects of mood and advertising context on ad memory and evaluations: The case of a competitive and a non-competitive ad context
S Sar, X Nan, JR Myers
Journal of Current Issues & Research in Advertising 32 (2), 1-9, 2010
222010
Intrusive or relevant? Exploring how consumers avoid native facebook ads through decomposed persuasion knowledge
CD Ham, S Ryu, J Lee, UC Chaung, E Buteau, S Sar
Journal of Current Issues & Research in Advertising 43 (1), 68-89, 2022
192022
Marketing processed organic foods: the impact of promotional message framing (vice vs. virtue advertising) on perceptions of healthfulness
G Anghelcev, S McGroarty, S Sar, JL Moultrie, Y Huang
Journal of Food Products Marketing 26 (6), 401-424, 2020
192020
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Artiklar 1–20