| Loyalty: The influences of satisfaction and brand community integration JH McAlexander, SK Kim, SD Roberts Journal of marketing Theory and Practice 11 (4), 1-11, 2003 | 491 | 2003 |
| Collectors and collecting RW Belk Interpreting objects and collections, 317-326, 1994 | 388 | 1994 |
| Collecting in a consumer culture RW Belk, M Wallendorf, MB Holbrook ACR Special Volumes, 1991 | 228 | 1991 |
| Writing about literature EV Roberts Prentice Hall, 2003 | 142 | 2003 |
| Deep meaning in possessions: The paper M Wallendorf, R Belk, D Heisley ACR North American Advances, 1988 | 112 | 1988 |
| Consumer behavior and divorce JH McAlexander, J Schouten, SD Roberts JAI Press, 1993 | 106 | 1993 |
| The 50 and older characters in the advertisements of modern maturity: growing older, getting better? SD Roberts, N Zhou Journal of Applied Gerontology 16 (2), 208-220, 1997 | 72 | 1997 |
| Desperately seeking certainty: Narrowing the materialism construct KS Micken, SD Roberts ACR North American Advances, 1999 | 71 | 1999 |
| The impact of the visual content of advertisements upon the perceived vacation experience. JE Olsen, JH Alexander, SD Roberts Tourism services marketing: advances in theory and practice. Special …, 1986 | 48 | 1986 |
| Fostering ethics research: An analysis of the accounting, finance and marketing disciplines RA Bernardi, MR Melton, SD Roberts, DF Bean Journal of Business Ethics 82 (1), 157-170, 2008 | 36 | 2008 |
| A comparison of cultural value orientations as reflected by advertisements directed at the general US market, the US Hispanic market, and the Mexican market SD Roberts, HS Hart Journal of Marketing Theory and Practice 5 (1), 91-99, 1997 | 32 | 1997 |
| Consumption responses to involuntary job loss SD Roberts ACR North American Advances, 1991 | 30 | 1991 |
| A cross‐cultural examination of the general theory of marketing ethics: does it apply to the next generation of managers? CL Donoho, MJ Polonsky, S Roberts, DA Cohen Asia Pacific Journal of Marketing and Logistics, 2001 | 26 | 2001 |
| Cultural anchoring and product diffusion MS LaTour, SD Roberts Journal of consumer marketing, 1992 | 23 | 1992 |
| Consumer behavior in coping strategies for divorce JH McAlexander, JW Schouten, SD Roberts ACR North American Advances, 1992 | 21 | 1992 |
| Le fromage as life: French attitudes and behavior toward cheese SD Roberts, KS Micken ACR North American Advances, 1996 | 16 | 1996 |
| Effects of sudden income loss on consumption and related aspects of life: A study of unemployed steel workers SD Roberts Research in Consumer Behavior 5, 181-214, 1991 | 12 | 1991 |
| Marketing digital offerings is different: strategies for teaching about digital offerings in the marketing classroom SD Roberts, KS Micken Journal of Education for Business 90 (2), 96-102, 2015 | 11 | 2015 |
| The fortunate few: production as consumption SD Roberts, DL Scammon, JW Schouten ACR North American Advances, 1988 | 11 | 1988 |
| ‘Needs’ and ‘Wants’ in Marketing Literature: Pedagogical Difficulties SD Roberts, RP Dant, CL Lim Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference …, 2015 | 10 | 2015 |
