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Dr Kerri-Ann L Kuhn
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Gamification for health and wellbeing: A systematic review of the literature
D Johnson, S Deterding, KA Kuhn, A Staneva, S Stoyanov, L Hides
Internet interventions 6, 89-106, 2016
8582016
An application of Keller's brand equity model in a B2B context
KAL Kuhn, F Alpert, NKL Pope
Qualitative market research: an international journal, 2008
4002008
Internships in marketing: Goals, structures and assessment–Student, company and academic perspectives
F Alpert, JG Heaney, KAL Kuhn
Australasian Marketing Journal (AMJ) 17 (1), 36-45, 2009
1652009
Curriculum alignment: Student perception of learning achievement measures
KA Kuhn, S Rundle-Thiele
International Journal of Teaching and Learning in Higher Education 21 (3 …, 2009
762009
Examining the covert nature of product placement: Implications for public policy
KAL Kuhn, M Hume, A Love
Journal of Promotion Management 16 (1-2), 59-79, 2010
652010
Gamification for health and wellbeing: a systematic review of the literature. Internet Interv. 2016 Nov; 6: 89–106. doi: 10.1016/j. invent. 2016.10. 002
D Johnson, S Deterding, K Kuhn, A Staneva, S Stoyanov, L Hides
47
Designing gamified transformative and social marketing services: An investigation of serious m-games
RF Mulcahy, R Russell-Bennett, N Zainuddin, KA Kuhn
Journal of Service Theory and Practice, 2018
462018
Engaging marketing students: Student operated businesses in a simulated world
R Russell-Bennett, SR Rundle-Thiele, KA Kuhn
Journal of Marketing Education 32 (3), 253-263, 2010
372010
Applying Keller's brand equity model in a b2b context: limitations and an empirical test
KA Kuhn, F Alpert
Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC …, 2004
362004
Individual difference factors related to anthropomorphic tendency
K Letheren, KAL Kuhn, I Lings, NKL Pope
European Journal of Marketing, 2016
342016
Pornography and erotica: Definitions and prevalence
N Pope, K Voges, KA Kuhn, E Bloxsome
Proceedings of the 2007 International Nonprofit and Social Marketing …, 2007
212007
Digital Sport for Performance Enhancement and Competitive Evolution: Intelligent Gaming Technologies: Intelligent Gaming Technologies
N Pope, KAL Kuhn, JJH Forster
IGI Global, 2009
142009
Please take out your phones: on the spot solicitation of student feedback in class
M Foth, Z Fitz-Walter, J Ti, R Russell-Bennett, KA Kuhn
Proceedings of the 24th Australian Computer-Human Interaction Conference …, 2012
102012
The effect of video game placements on brand attitude
KA Kuhn, N Pope
Proceedings of the American Marketing Association Summer Marketing Educators …, 2010
92010
Exploring product placement in video games: an investigation of recall effects
KA Kuhn, N Pope, K Voges
Proceedings of the 2007 Australian and New Zealand Marketing Academy …, 2007
92007
The market structure and characteristics of electronic games
KAL Kuhn
Digital Sport for Performance Enhancement and Competitive Evolution …, 2009
62009
The impact of brand and product placements in electronic games
KA Kuhn
Queensland University of Technology, 2008
62008
The GET marketer challenge innovation: Challenging students using a tournament style competition
SR Rundle-Thiele, KAL Kuhn
Marketing Education Review 18 (1), 33-37, 2008
52008
Balancing entertainment and behaviour value: M-games as a social marketing agent of change
R Mulcahy, R Russell-Bennett, KA Kuhn
Proceedings of the 2014 Australian and New Zealand Marketing Academy …, 2014
42014
Challenging first year marketing students using a tournament style competition
SR Rundle-Thiele, KAL Kuhn
Proceedings of the 2008 Annual Conference of the Academy of Marketing …, 2008
32008
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