| Authenticity under threat: When social media influencers need to go beyond self-presentation A Audrezet, G De Kerviler, JG Moulard Journal of business research 117, 557-569, 2020 | 963 | 2020 |
| Do influencers need to tell audiences they’re getting paid? A Audrezet, K Charry Harvard Business Review Digital Articles, online, 2019 | 36 | 2019 |
| The GRID scale: a new tool for measuring service mixed satisfaction A Audrezet, SO Olsen, AA Tudoran Journal of Services Marketing 30 (1), 29-47, 2016 | 29 | 2016 |
| Virtual influencer as a brand avatar in interactive marketing A Audrezet, B Koles The Palgrave handbook of interactive marketing, 353-376, 2023 | 18 | 2023 |
| How brands can build successful relationships with influencers A Audrezet, G De Kerviler Harvard Business Review.[Online]. Available at: https://hbr. org/2019/04/how …, 2019 | 17 | 2019 |
| Using the Evaluative Space Grid to better capture manifest ambivalence in customer satisfaction surveys A Audrezet, B Parguel Journal of Retailing and Consumer Services 43, 285, 2018 | 12 | 2018 |
| Comment réduire la distance perçue vis-à-vis d'une cause humanitaire? L'influence de l'abstraction linguistique et de la valence d'un message A Audrezet, GC de Kerviler Congrès International de l'Association française de Marketing, 1-20, 2011 | 12* | 2011 |
| The authentic virtual influencer: Authenticity manifestations in the metaverse B Koles, A Audrezet, JG Moulard, N Ameen, B McKenna Journal of Business Research 170, 114325, 2024 | 11 | 2024 |
| L'ambivalence des consommateurs: proposition d'un nouvel outil de mesure A Audrezet Université Paris Dauphine-Paris IX, 2014 | 8 | 2014 |
| Caffier de Kerviler, G., & Guidry Moulard, J.(2017). Authenticity under threat: When social media influencers need to go beyond passion A Audrezet ACR North American Advances, 0 | 4 | |
| Unpacking nontarget majority consumers’ responses to modest fashion: How market controversy perpetuates marketplace exclusion A Audrezet, B Parguel Journal of Marketing Management 39 (13-14), 1302-1330, 2023 | 2 | 2023 |
| Designing Measurement Tools to Improve Response Fluency and Certainty: The Case of Online Customer Satisfaction Evaluation A Audrezet, B Parguel The Electronic Journal Information Systems Evaluation 20 (2), 116-127, 2017 | 2 | 2017 |
| Developing the modest fashion market in France: The role of perceived similarity A Audrezet, B Parguel AUS-Chalhoub Symposium on Luxury Marketing & Branding, 2021 | | 2021 |
| Comprendre l'attitude à l’égard de la mode pudique en France: Le rôle des valeurs et de la similarité perçue A Audrezet, B Parguel Center of Excellence on Consumers and Marketing Strategy, 2020 | | 2020 |
| Perceived similarity as a lever to develop the modest fashion market in France? A Audrezet, B Parguel HAL Post-Print, 2019 | | 2019 |
| Paid posts in blogs: No need for regulations. Good intentions are more important than disclosure K Charry, A Audrezet Global Marketing Conference, 335-335, 2018 | | 2018 |
| To disclose or not to disclose: that is not the question!” The role of bloggers’ perceived motivations on the effectiveness of endorsement K Charry, A Audrezet | | 2018 |
| Using the Evaluative Space Grid to Better Capture Manifest Ambivalence in Customer Satisfaction Surveys: An Abstract A Audrezet, B Parguel Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
| Quels sont les déterminants de l’attitude des jeunes consommateurs français à l’égard de la mode pudique? Une étude exploratoire A Audrezet, B Parguel HAL Post-Print, 2017 | | 2017 |
| To disclose or not to disclose: Bloggers and the consequences of the transparency about the nature of the relationship with the brands they recommend K Charry, A Audrezet Marketing and Public Policy Conference, 2016 | | 2016 |
Julie Guidry MoulardAssociate Professor of Marketing, Louisiana Tech UniversityVerifierad e-postadress på latech.edu
