Madhavan Parthasarathy
Madhavan Parthasarathy
Professor of Marketing, University of Colorado Denver
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Cited by
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Understanding post-adoption behavior in the context of online services
M Parthasarathy, A Bhattacherjee
Information systems research 9 (4), 362-379, 1998
Customer switching behavior in online services: An exploratory study of the role of selected attitudinal, behavioral, and demographic factors
SM Keaveney, M Parthasarathy
Journal of the academy of marketing science 29 (4), 374-390, 2001
Salesforce automation and the adoption of technological innovations by salespeople: theory and implications
M Parthasarathy, RS Sohi
Journal of Business & Industrial Marketing, 1997
Managerial risk perceptions of international entry‐mode strategies
D Forlani, M Parthasarathy, SM Keaveney
International Marketing Review, 2008
Dynamic market definition: an international marketing perspective
D Forlani, M Parthasarathy
International Marketing Review, 2003
Valuing the institution: An expanded list of factors influencing faculty adoption of online education
M Parthasarathy, MA Smith
Online Journal of Distance Learning Administration 12 (2), 2009
Ethical implications of target market selection
TL Rittenburg, M Parthasarathy
Journal of Macromarketing 17 (2), 49-64, 1997
A re‐evaluation of the product innovation‐decision process: the implications for product management
M Parthasarathy, TL Rittenburg, AD Ball
Journal of Product & Brand Management, 1995
Do satisfied customers bad‐mouth innovative products?
M Parthasarathy, D Forlani
Psychology & Marketing 27 (12), 1134-1153, 2010
Tasks, interaction and role perception of management accountants: evidence from Germany
R Rieg
Journal of Management Control 29 (2), 183-220, 2018
Multiple diffusion and multicultural aggregate social systems
M Parthasarathy, S Jun, RA Mittelstaedt
International Marketing Review, 1997
Illegal adoption of a new product: A model of software piracy behavior
M Parthasarathy, RA Mittelstaedt
ACR North American Advances, 1995
Patient perceptions of electronic medical records: physician satisfaction, portability, security and quality of care
C Sibona, S Walczak, J Brickey, M Parthasarathy
International Journal of Healthcare Technology and Management 12 (1), 62-84, 2011
Factors affecting the long-term survival of eBay ventures: a longitudinal study
D Gregg, M Parthasarathy
Small Business Economics 49 (2), 405-419, 2017
The impact of discontinuance on the subsequent adoption of an innovation: Theoretical foundation and empirical analysis.
M Parthasarathy
A time-based analysis of changing consumer values in India
M Parthasarathy, V Lane, ML Stansifer
Journal of Indian Business Research, 2015
The role of piracy in the diffusion of a software product: a propositional framework
M Parthasarathy, RD Hampton
AMA Winter Educators' Conference Proceedings, 1993
Patient perceptions of electronic medical records
C Sibona, J Brickey, S Walczak, M Parthasarathy
2010 43rd Hawaii International Conference on System Sciences, 1-10, 2010
The University of Colorado Certificate Program in Bioinnovation and Entrepreneurship: An interdisciplinary, cross-campus model.
M Parthasarathy, D Forlani, A Meyers
Journal of Commercial Biotechnology 18 (1), 2012
Modeling online service discontinuation with nonparametric agents
S Walczak, M Parthasarathy
Information Systems and e-business Management 4 (1), 49-70, 2006
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