| Understanding post-adoption behavior in the context of online services M Parthasarathy, A Bhattacherjee Information systems research 9 (4), 362-379, 1998 | 745 | 1998 |
| Customer switching behavior in online services: An exploratory study of the role of selected attitudinal, behavioral, and demographic factors SM Keaveney, M Parthasarathy Journal of the academy of marketing science 29 (4), 374-390, 2001 | 734 | 2001 |
| Salesforce automation and the adoption of technological innovations by salespeople: theory and implications M Parthasarathy, RS Sohi Journal of Business & Industrial Marketing, 1997 | 146 | 1997 |
| Managerial risk perceptions of international entry‐mode strategies D Forlani, M Parthasarathy, SM Keaveney International Marketing Review, 2008 | 84 | 2008 |
| Dynamic market definition: an international marketing perspective D Forlani, M Parthasarathy International Marketing Review, 2003 | 37 | 2003 |
| Valuing the institution: An expanded list of factors influencing faculty adoption of online education M Parthasarathy, MA Smith Online Journal of Distance Learning Administration 12 (2), 2009 | 36 | 2009 |
| Ethical implications of target market selection TL Rittenburg, M Parthasarathy Journal of Macromarketing 17 (2), 49-64, 1997 | 31 | 1997 |
| A re‐evaluation of the product innovation‐decision process: the implications for product management M Parthasarathy, TL Rittenburg, AD Ball Journal of Product & Brand Management, 1995 | 31 | 1995 |
| Do satisfied customers bad‐mouth innovative products? M Parthasarathy, D Forlani Psychology & Marketing 27 (12), 1134-1153, 2010 | 24 | 2010 |
| Tasks, interaction and role perception of management accountants: evidence from Germany R Rieg Journal of Management Control 29 (2), 183-220, 2018 | 23 | 2018 |
| Multiple diffusion and multicultural aggregate social systems M Parthasarathy, S Jun, RA Mittelstaedt International Marketing Review, 1997 | 23 | 1997 |
| Illegal adoption of a new product: A model of software piracy behavior M Parthasarathy, RA Mittelstaedt ACR North American Advances, 1995 | 18 | 1995 |
| Patient perceptions of electronic medical records: physician satisfaction, portability, security and quality of care C Sibona, S Walczak, J Brickey, M Parthasarathy International Journal of Healthcare Technology and Management 12 (1), 62-84, 2011 | 14 | 2011 |
| Factors affecting the long-term survival of eBay ventures: a longitudinal study D Gregg, M Parthasarathy Small Business Economics 49 (2), 405-419, 2017 | 13 | 2017 |
| The impact of discontinuance on the subsequent adoption of an innovation: Theoretical foundation and empirical analysis. M Parthasarathy | 12 | 1996 |
| A time-based analysis of changing consumer values in India M Parthasarathy, V Lane, ML Stansifer Journal of Indian Business Research, 2015 | 10 | 2015 |
| The role of piracy in the diffusion of a software product: a propositional framework M Parthasarathy, RD Hampton AMA Winter Educators' Conference Proceedings, 1993 | 10 | 1993 |
| Patient perceptions of electronic medical records C Sibona, J Brickey, S Walczak, M Parthasarathy 2010 43rd Hawaii International Conference on System Sciences, 1-10, 2010 | 9 | 2010 |
| The University of Colorado Certificate Program in Bioinnovation and Entrepreneurship: An interdisciplinary, cross-campus model. M Parthasarathy, D Forlani, A Meyers Journal of Commercial Biotechnology 18 (1), 2012 | 8 | 2012 |
| Modeling online service discontinuation with nonparametric agents S Walczak, M Parthasarathy Information Systems and e-business Management 4 (1), 49-70, 2006 | 7 | 2006 |
