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Madhavan Parthasarathy
Madhavan Parthasarathy
Professor of Marketing, University of Colorado Denver
Verified email at ucdenver.edu
Title
Cited by
Cited by
Year
Customer switching behavior in online services: An exploratory study of the role of selected attitudinal, behavioral, and demographic factors
SM Keaveney, M Parthasarathy
Journal of the academy of marketing science 29 (4), 374-390, 2001
9202001
Understanding post-adoption behavior in the context of online services
M Parthasarathy, A Bhattacherjee
Information systems research 9 (4), 362-379, 1998
8611998
Salesforce automation and the adoption of technological innovations by salespeople: theory and implications
M Parthasarathy, RS Sohi
Journal of Business & Industrial Marketing 12 (3/4), 196-208, 1997
1561997
Managerial risk perceptions of international entry‐mode strategies: The interaction effect of control and capability
D Forlani, M Parthasarathy, SM Keaveney
International Marketing Review 25 (3), 292-311, 2008
982008
Valuing the institution: An expanded list of factors influencing faculty adoption of online education
M Parthasarathy, MA Smith
Online Journal of Distance Learning Administration 12 (2), n2, 2009
482009
Dynamic market definition: an international marketing perspective
D Forlani, M Parthasarathy
International Marketing Review 20 (2), 142-160, 2003
462003
Ethical implications of target market selection
TL Rittenburg, M Parthasarathy
Journal of Macromarketing 17 (2), 49-64, 1997
421997
A re‐evaluation of the product innovation‐decision process: theimplications for product management
M Parthasarathy, TL Rittenburg, A Dwayne Ball
Journal of Product & Brand Management 4 (4), 35-47, 1995
421995
Do satisfied customers bad‐mouth innovative products?
M Parthasarathy, D Forlani
Psychology & Marketing 27 (12), 1134-1153, 2010
372010
Multiple diffusion and multicultural aggregate social systems
M Parthasarathy, S Jun, RA Mittelstaedt
International Marketing Review 14 (4), 233-247, 1997
281997
Factors affecting the long-term survival of eBay ventures: a longitudinal study
D Gregg, M Parthasarathy
Small Business Economics 49, 405-419, 2017
262017
Illegal Adoption of a New Product: A Model of Software Piracy Behavior.
M Parthasarathy, RA Mittelstaedt
Advances in Consumer Research 22 (1), 1995
221995
The impact of discontinuance on the subsequent adoption of an innovation: Theoretical foundation and empirical analysis
M Parthasarathy
The University of Nebraska-Lincoln, 1995
161995
The university of Colorado certificate program in bioinnovation and entrepreneurship: an interdisciplinary, cross-campus model
M Parthasarathy, D Forlani, A Meyers
Journal of Commercial Biotechnology 18 (1), 2012
152012
Patient perceptions of electronic medical records: physician satisfaction, portability, security and quality of care
C Sibona, S Walczak, J Brickey, M Parthasarathy
International Journal of Healthcare Technology and Management 12 (1), 62-84, 2011
152011
A time-based analysis of changing consumer values in India
M Parthasarathy, V Lane, ML Stansifer
Journal of Indian Business Research 7 (3), 271-291, 2015
142015
Patient perceptions of electronic medical records
C Sibona, J Brickey, S Walczak, M Parthasarathy
2010 43rd Hawaii International Conference on System Sciences, 1-10, 2010
112010
Addressing construct intensity in entrepreneurship: log-transformed Guttman Scaling with need for achievement as exemplar
FJ Conejo, CE Young, B Wooliscroft, M Parthasarathy
Entrepreneurship Research Journal 11 (1), 20180125, 2021
102021
Unraveling religious advertisements’ effectiveness in a multi-religious society
R Kumra, M Parthasarathy, S Anis
Journal of Indian Business Research 8 (2), 122-142, 2016
102016
The role of piracy in the diffusion of a software product: a propositional framework
M Parthasarathy, RD Hampton
AMA Winter Educators' Conference Proceedings, 1993
101993
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Articles 1–20