Följ
Alexis Mavrommatis
Alexis Mavrommatis
Professor of Marketing
Verifierad e-postadress på eada.edu
Titel
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År
From data to action: How marketers can leverage AI
C Campbell, S Sands, C Ferraro, HYJ Tsao, A Mavrommatis
Business horizons 63 (2), 227-243, 2020
3242020
The international transfer of store brand image
S Burt, A Mavrommatis
Int. Rev. of Retail, Distribution and Consumer Research 16 (4), 395-413, 2006
1282006
Consumers’ reactions to variety reduction in grocery stores: a freedom of choice perspective
P Argouslidis, D Skarmeas, A Kühn, A Mavrommatis
European Journal of Marketing 52 (9/10), 1931-1955, 2018
352018
Seeing light in the dark: Investigating the dark side of social media and user response strategies
S Sands, C Campbell, C Ferraro, A Mavrommatis
European Management Journal 38 (1), 45-53, 2020
312020
An empirical investigation into the determinants of decision speed in product elimination decision processes
PC Argouslidis, G Baltas, A Mavrommatis
European Management Journal 33 (4), 268-286, 2015
222015
Outcomes of decision speed: An empirical study in product elimination decision-making processes
P Argouslidis, G Baltas, A Mavrommatis
European Journal of Marketing 48 (5/6), 982-1008, 2014
202014
How small service failures drive customer defection: Introducing the concept of microfailures
S Sands, C Campbell, L Shedd, C Ferraro, A Mavrommatis
Business Horizons 63 (4), 573-584, 2020
192020
A machine-learning based approach to measuring constructs through text analysis
HY Tsao, CL Campbell, S Sands, C Ferraro, A Mavrommatis, S Lu
European Journal of Marketing 54 (3), 511-524, 2020
152020
Can a whisper boost recall of video advertisements?: Exploring the effects of autonomous sensory meridian response (ASMR) in advertising
S Sands, C Campbell, A Mavrommatis, V Kadomskaia
Journal of Advertising Research 62 (3), 287-296, 2022
82022
Collaborative relationships between manufacturers and retailers: A supply chain collaboration framework
G Costa, A Mavrommatis, M Vila, S Valdes
Advances in National Brand and Private Label Marketing: Fourth International …, 2017
82017
From mining to meaning: How B2B marketers can leverage text to inform strategy
HY Tsao, C Campbell, S Sands, A Mavrommatis
Industrial Marketing Management 106, 90-98, 2022
22022
Diversity representation in advertising
C Campbell, S Sands, B McFerran, A Mavrommatis
Journal of the Academy of Marketing Science, 1-29, 2023
12023
Corrigendum to ‘How small service failures drive customer defection: Introducing the concept of microfailures’,[Business Horizons, Volume 63, Issue 4, July–August 2020, Pages …
S Sands, C Campbell, L Shedd, C Ferraro, A Mavrommatis
Business Horizons 64 (4), 563, 2021
2021
Productos nacidos de la experiencia del cliente
A Mavrommatis, D Roman
Harvard Deusto Márketing y Ventas, 6-11, 2019
2019
De la servucción a la vivencia: potenciando la experiencia transformadora en el punto de venta
A Mavrommatis, G Costa
Harvard Deusto Márketing y Ventas, 12-19, 2019
2019
ON RELATIONSHIP VALUE IN INTERNATIONAL MARKETING CHANNELS
D Skarmeas, P Argouslidis, F Kokkinaki, A Mavrommatis, A Lisboa
Global Marketing Conference, 1330-1330, 2018
2018
Collaborative relationships between manufacturers and retailers: A supply chain collaboration framework
GC Guix, A Mavrommatis, SV Gandarillas, MMV Fernández-Santacruz
4th International Conference on Research on National Brand & Private Label …, 2017
2017
Eataly:" poesía" italiana que revoluciona el acto de comprar
GC Guix, A Mavrommatis
2016
CONSUMERS’REACTIONS TO VARIETY REDUCTION IN GROCERY PRODUCT CATEGORIES: A REACTANCE THEORY APPROACH
PC Argouslidis, D Skarmeas, A Kühn, A Mavrommatis
Global Marketing Conference, 1352-1352, 2016
2016
EATALY:“poesía” italiana que revoluciona el acto de comprar
A Mavrommatis, G Costa
Harvard Deusto Márketing y Ventas, 22-30, 2016
2016
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Artiklar 1–20