Jennifer Aaker
Jennifer Aaker
General Atlantic Professor, Stanford University
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Dimensions of brand personality
JL Aaker
Journal of marketing research 34 (3), 347-356, 1997
When good brands do bad
J Aaker, S Fournier, SA Brasel
Journal of Consumer research 31 (1), 1-16, 2004
The malleable self: The role of self-expression in persuasion
JL Aaker
Journal of marketing research 36 (1), 45-57, 1999
Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.
JL Aaker, V Benet-Martinez, J Garolera
Journal of personality and social psychology 81 (3), 492, 2001
Bringing the frame into focus: the influence of regulatory fit on processing fluency and persuasion.
AY Lee, JL Aaker
Journal of personality and social psychology 86 (2), 205, 2004
“I” seek pleasures and “we” avoid pains: The role of self-regulatory goals in information processing and persuasion
JL Aaker, AY Lee
Journal of Consumer Research 28 (1), 33-49, 2001
The pleasures and pains of distinct self-construals: the role of interdependence in regulatory focus.
AY Lee, JL Aaker, WL Gardner
Journal of personality and social psychology 78 (6), 1122, 2000
Some key differences between a happy life and a meaningful life
RF Baumeister, KD Vohs, JL Aaker, EN Garbinsky
The journal of positive psychology 8 (6), 505-516, 2013
Empathy versus pride: The influence of emotional appeals across cultures
JL Aaker, P Williams
Journal of consumer research 25 (3), 241-261, 1998
The effect of cultural orientation on persuasion
JL Aaker, D Maheswaran
Journal of consumer research 24 (3), 315-328, 1997
Nonprofits are seen as warm and for-profits as competent: Firm stereotypes matter
J Aaker, KD Vohs, C Mogilner
Journal of Consumer Research 37 (2), 224-237, 2010
A brand as a character, a partner and a person: Three perspectives on the question of brand personality
J Aaker, S Fournier
ACR North American Advances, 1995
Can mixed emotions peacefully coexist?
P Williams, JL Aaker
Journal of consumer research 28 (4), 636-649, 2002
Awe expands people’s perception of time, alters decision making, and enhances well-being
M Rudd, KD Vohs, J Aaker
Psychological science 23 (10), 1130-1136, 2012
The happiness of giving: The time-ask effect
W Liu, J Aaker
Journal of consumer research 35 (3), 543-557, 2008
Understanding regulatory fit
JL Aaker, AY Lee
Journal of marketing research 43 (1), 15-19, 2006
Nontarget markets and viewer distinctiveness: The impact of target marketing on advertising attitudes
JL Aaker, AM Brumbaugh, SA Grier
Journal of Consumer Psychology 9 (3), 127-140, 2000
Accessibility or diagnosticity? Disentangling the influence of culture on persuasion processes and attitudes
JL Aaker
Journal of Consumer Research 26 (4), 340-357, 2000
Two roads to updating brand personality impressions: Trait versus evaluative inferencing
GV Johar, J Sengupta, JL Aaker
Journal of Marketing research 42 (4), 458-469, 2005
Culture-dependent assimilation and differentiation of the self: Preferences for consumption symbols in the United States and China
J Aaker, B Schmitt
Journal of cross-cultural psychology 32 (5), 561-576, 2001
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