Julian Runge
Title
Cited by
Cited by
Year
Churn prediction for high-value players in casual social games
J Runge, P Gao, F Garcin, B Faltings
2014 IEEE conference on Computational Intelligence and Games, 1-8, 2014
1492014
Predicting purchase decisions in mobile free-to-play games
R Sifa, F Hadiji, J Runge, A Drachen, K Kersting, C Bauckhage
Proceedings of the AAAI Conference on Artificial Intelligence and …, 2015
922015
Hidden markov models for churn prediction
P Rothenbuehler, J Runge, F Garcin, B Faltings
2015 SAI Intelligent Systems Conference (IntelliSys), 723-730, 2015
332015
Rapid prediction of player retention in free-to-play mobile games
A Drachen, E Lundquist, Y Kung, P Rao, R Sifa, J Runge, D Klabjan
Proceedings of the AAAI Conference on Artificial Intelligence and …, 2016
312016
Customer lifetime value prediction in non-contractual freemium settings: Chasing high-value users using deep neural networks and SMOTE
R Sifa, J Runge, C Bauckhage, D Klapper
Proceedings of the 51st Hawaii International Conference on System Sciences, 2018
202018
To be or not to be... social: Incorporating simple social features in mobile game customer lifetime value predictions
A Drachen, M Pastor, A Liu, DJ Fontaine, Y Chang, J Runge, R Sifa, ...
Proceedings of the Australasian Computer Science Week Multiconference, 1-10, 2018
162018
Stylized facts for mobile game analytics
A Drachen, N Ross, J Runge, R Sifa
2016 IEEE conference on computational intelligence and games (CIG), 1-8, 2016
122016
Freemium pricing: Evidence from a large-scale field experiment
J Runge, S Wagner, J Claussen, D Klapper
Humboldt University Berlin, School of Business and Economics, Institute of …, 2016
102016
Play with me? understanding and measuring the social aspect of casual gaming
A Alsén, J Runge, A Drachen, D Klapper
Proceedings of the AAAI Conference on Artificial Intelligence and …, 2016
102016
Price Promotions in "Freemium" Settings
J Runge, HS Nair, J Levav
Stanford University, Graduate School of Business Research Papers, 2019
52019
Experimentation and performance in advertising: An observational survey of firm practices on Facebook
J Runge, S Geinitz, S Ejdemyr
Expert Systems with Applications 158, 113554, 2020
22020
Exploration in Action: The Role of Randomized Control Trials in Online Demand Generation
J Runge, H Nair
Available at SSRN 3794028, 2021
2021
The Twofold Effect of Customer Retention in Freemium Settings
E Ascarza, O Netzer, J Runge
Available at SSRN 3725224, 2020
2020
Marketers Underuse Ad Experiments. That’s a Big Mistake.
J Runge
Harvard Business Review, 2020
2020
Applications of Advanced Analytics to the Promotion of Freemium Goods
J Runge
Humboldt-Universität zu Berlin, 2020
2020
Predicting Revenues With the Multiplier Heuristic
FM Artinger, N Kozodoi, J Runge
Available at SSRN 3546017, 2020
2020
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Articles 1–16