Ulrich Paschen
Ulrich Paschen
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Title
Cited by
Cited by
Year
Artificial intelligence: Building blocks and an innovation typology
U Paschen, C Pitt, J Kietzmann
Business Horizons 63 (2), 147-155, 2020
282020
À votre santé–conceptualizing the AO typology for luxury wine and spirits
J Paschen, U Paschen, JH Kietzmann
International Journal of Wine Business Research, 2016
62016
Artificial intelligence (AI) and value co-creation in B2B sales: Activities, actors and resources
J Paschen, U Paschen, E Pala, J Kietzmann
Australasian Marketing Journal, 2020
32020
Cool Marketing for Icewine? Investigating Producer’s Product Positioning, Segmentation, and Marketing Mix for Canadian Icewine: An Abstract
U Paschen, J Paschen, J Kietzmann
Academy of marketing science annual conference, 337-338, 2017
32017
Die Regionalisierte Ökologische Gesamtrechnung: Mittel zur Darstellung regionaler umweltökonomischer Tatbestände; Hintergrund, Konzeption und Anwendungsmöglichkeiten im Rahmen …
U Paschen
Finanzwissenschaftliche Diskussionsbeiträge, 1999
21999
Understanding Involvement of Luxury Gift Givers: An Abstract
U Paschen, J Paschen, M Wilson, T Eriksson
Academy of Marketing Science World Marketing Congress, 667-668, 2018
2018
Structured Abstract: Cool Marketing for Icewine? Investigating Producer’s Product Positioning, Segmentation and Marketing Mix for Canadian Icewine
U Paschen, J Paschen, J Kietzmann
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