| Artificial intelligence: Building blocks and an innovation typology U Paschen, C Pitt, J Kietzmann Business Horizons 63 (2), 147-155, 2020 | 28 | 2020 |
| À votre santé–conceptualizing the AO typology for luxury wine and spirits J Paschen, U Paschen, JH Kietzmann International Journal of Wine Business Research, 2016 | 6 | 2016 |
| Artificial intelligence (AI) and value co-creation in B2B sales: Activities, actors and resources J Paschen, U Paschen, E Pala, J Kietzmann Australasian Marketing Journal, 2020 | 3 | 2020 |
| Cool Marketing for Icewine? Investigating Producer’s Product Positioning, Segmentation, and Marketing Mix for Canadian Icewine: An Abstract U Paschen, J Paschen, J Kietzmann Academy of marketing science annual conference, 337-338, 2017 | 3 | 2017 |
| Die Regionalisierte Ökologische Gesamtrechnung: Mittel zur Darstellung regionaler umweltökonomischer Tatbestände; Hintergrund, Konzeption und Anwendungsmöglichkeiten im Rahmen … U Paschen Finanzwissenschaftliche Diskussionsbeiträge, 1999 | 2 | 1999 |
| Understanding Involvement of Luxury Gift Givers: An Abstract U Paschen, J Paschen, M Wilson, T Eriksson Academy of Marketing Science World Marketing Congress, 667-668, 2018 | | 2018 |
| Structured Abstract: Cool Marketing for Icewine? Investigating Producer’s Product Positioning, Segmentation and Marketing Mix for Canadian Icewine U Paschen, J Paschen, J Kietzmann | | |
Jan KietzmannGustavson School of Business, University of Victoria, BC, CanadaVerified email at uvic.ca
