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Albert M. Muñiz, Jr.
Albert M. Muñiz, Jr.
Driehaus College of Business, DePaul University
Verifierad e-postadress på depaul.edu - Startsida
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Brand community
AM Muñiz Jr., TC O'guinn
Journal of consumer research 27 (4), 412-432, 2001
90992001
How brand community practices create value
HJ Schau, AM Muñiz Jr, EJ Arnould
Journal of marketing 73 (5), 30-51, 2009
36182009
Religiosity in the abandoned Apple Newton brand community
AM Muñiz Jr, HJ Schau
Journal of consumer research 31 (4), 737-747, 2005
16702005
Vigilante marketing and consumer-created communications
AM Muñiz Jr, HJ Schau
Journal of Advertising 36 (3), 35-50, 2007
6132007
American Girl and the brand gestalt: Closing the loop on sociocultural branding research
N Diamond, JF Sherry Jr, AM Muñiz Jr, MA McGrath, RV Kozinets, ...
Journal of Marketing 73 (3), 118-134, 2009
4352009
Why are themed brandstores so powerful? Retail brand ideology at American Girl Place
S Borghini, N Diamond, RV Kozinets, MA McGrath, AM Muñiz Jr, ...
Journal of Retailing 85 (3), 363-375, 2009
4092009
Brand community
A Munitz, T O’Guinn
Journal of consumer research 27 (4), 412-32, 2001
383*2001
How to inspire value-laden collaborative consumer-generated content
AM Muñiz Jr, HJ Schau
Business Horizons 54 (3), 209-217, 2011
3102011
Brand communities and personal identities: Negotiations in cyberspace
HJ Schau, AM Muñiz Jr
Advances in consumer research 29 (1), 344-349, 2002
2502002
Us versus them: oppositional brand loyalty and the cola wars
AM Muñiz Jr, LO Hamer
ACR North American Advances, 2001
2462001
Communal consumption and the brand
TC O’GUINN, JR Albert M Muñiz
Inside consumption, 274-294, 2005
2302005
Collaborating with customer communities: Lessons from the LEGO Group
YM Antorini, AM Muñiz Jr, T Askildsen
MIT Sloan Management Review 53 (3), 73-95, 2012
2262012
Marketing artistic careers: Pablo Picasso as brand manager
AM Muñiz Jr, T Norris, GA Fine
European Journal of Marketing 48 (1/2), 68-88, 2014
1132014
Brand community and the sociology of brands
AM Muñiz Jr, TC O’Guinn
Advances in consumer research 23, 265, 1996
921996
Collective brand relationships
TC O’Guinn, AM Muniz Jr
Handbook of brand relationships, 195-216, 2014
832014
The benefits and challenges of collaborating with user communities
YM Antorini, AM Muñiz Jr
Research-Technology Management 56 (3), 21-28, 2013
812013
A tale of tales: the Apple Newton narratives
HJ Schau, AM Muñiz Jr
Journal of Strategic Marketing 14 (1), 19-33, 2006
742006
Temperance and religiosity in a non-marginal, non-stigmatized brand community
HJ Schau, AM Muñiz Jr
Consumer tribes, 144-62, 2007
492007
Consumers and brand meaning: Brands, the self and others
AM Muñiz Jr
ADVANCES IN CONSUMER RESEARCH, VOL XXIV 24, 308-309, 1997
431997
guinn. 2001
AM Muniz Jr, O TC
Brand Community. Journal of Consumer Research 27 (4), 412-432, 0
43*
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Artiklar 1–20