| B2B branding in emerging markets: A sustainability perspective JN Sheth, M Sinha Industrial Marketing Management 51, 79-88, 2015 | 180 | 2015 |
| Mobile payments in India: the privacy factor M Sinha, H Majra, J Hutchins, R Saxena International Journal of Bank Marketing 37 (1), 192-209, 2019 | 149 | 2019 |
| Growing the pie in emerging markets: Marketing strategies for increasing the ratio of non-users to users M Sinha, J Sheth Journal of Business Research 86, 217-224, 2018 | 130 | 2018 |
| The conceptual foundations of relationship marketing: Review and synthesis P Atul, S Mona Экономическая социология 16 (2), 119-149, 2015 | 117 | 2015 |
| The conceptual foundations of relationship marketing: Review and synthesis JN Sheth, A Parvatiyar, M Sinha Economic sociology_the european electronic newsletter 13 (3), 4-26, 2012 | 61 | 2012 |
| Handbook on research in relationship marketing RM Morgan, JT Parish, G Deitz Edward Elgar Publishing, 2015 | 28 | 2015 |
| Breakout strategies for emerging markets: Business and marketing tactics for achieving growth JN Sheth, M Sinha, R Shah FT Press, 2016 | 27 | 2016 |
| The dabbawala system: On-time delivery, every time SH Thomke, M Sinha Harvard Business School Case, 610-059, 2010 | 26 | 2010 |
| The sustainability route to corporate legitimacy J Hutchins, M Sinha, S Nandan Journal of Global Scholars of Marketing Science 29 (1), 15-24, 2019 | 13 | 2019 |
| Hindustan Unilever's' Pureit'Water Purifier VK Rangan, M Sinha Harvard Business School Cases, 2011 | 12 | 2011 |
| Sarvajal: Water for all JD Macomber Harvard Business Review Press (China Case Studies), 2011 | 8 | 2011 |
| Banking in India: Role of self-service technologies R Saxena, M Sinha, MH Majra Thriving in a New World Economy: Proceedings of the 2012 World Marketing …, 2015 | 5 | 2015 |
| The paradoxical role of relationship quality on consumer privacy: Its effects on relinquishing and safeguarding information S Wanjugu, JG Moulard, M Sinha Journal of Consumer Behaviour, 2022 | 4 | 2022 |
| Self-service technologies: building relationships with Indian consumers R Saxena, M Sinha, H Majra Handbook on Research in Relationship Marketing, 177-192, 2015 | 4 | 2015 |
| Mobile payments in India: drivers and inhibitors M Sinha, R Saxena, H Majra | 4 | 2015 |
| Taj Hotels, Resorts and Palaces R Deshpande, MR Sinha Harvard Business School Marketing Unit Case, 2011 | 3 | 2011 |
| The Dabbawala• System: On-Time Delivery S Thomke, M Sinha Every Time, Harvard Business School, 2010 | 3 | 2010 |
| Three Types of IT Use J Williams, M Sinha, S Gupta | 2 | 2019 |
| eHealthpoint: Healthcare for rural India RG Hamermesh, MR Sinha, E Vrolyk Harvard Business School Entrepreneurial Management Case, 2011 | 2 | 2011 |
| Mistry Architects AC Edmondson, RGE Eccles, M Sinha Havard Business School (609-044), 2009 | 1 | 2009 |
Dr. Hufrish MajraProfessor, MarketingVerified email at ies.edu
