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John G. Wirtz
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How Does the Comforting Process Work? An Empirical Test of an Appraisal-Based Model of Comforting
SM Jones, JG Wirtz
Human Communication Research 32 (3), 217-243, 2006
2382006
A systematic analysis of research applying ‘principles of dialogic communication’ to organizational websites, blogs and social media: Implications for theory and practice
JG Wirtz, T Zimbres
Journal of Public Relations Research 30 (1-2), 5-34, 2018
1512018
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: A meta-analytic review
JG Wirtz, JV Sparks, T Zimbres
International Journal of Advertising 37 (2), 168-198, 2018
1322018
“Sad monkey see, monkey do:” Nonverbal matching in emotional support encounters
SM Jones, JG Wirtz
Communication Studies 58 (1), 71-86, 2007
642007
The effects of narrative and message framing on engagement and eating intention among a sample of adult Hispanics
JG Wirtz, S Kulpavaropas
Journal of Nutrition Education and Behavior 46 (1), 396-400, 2014
372014
Driving under the influence (of stress): Evidence of a regional increase in impaired driving and traffic fatalities after the September 11 terrorist attacks
JC Su, AGTT Tran, JG Wirtz, RA Langteau, AJ Rothman
Psychological science 20 (1), 59-65, 2009
332009
How does the comforting process work
SM Jones, JG Wirtz
An empirical test of, 2006
252006
The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
JG Wirtz, S Sar, S Ghuge
Health Marketing Quarterly 32, 180-196, 2015
242015
Talking with us or at us: How U.S. religious denominations use organizational websites to communicate with their constituents
JG Wirtz, P Ngondo, P Poe
Journal of Religion and Media 12, 165-180, 2013
232013
An analysis of the website strategies of top fee-generating U.S.-based public relations agencies
JG Wirtz, P Ngondo
Public Relations Journal 7 (1), 2013
222013
Does it matter if I feel sorry or sorry for you? Testing the roles of empathy and sympathy as mechanisms driving viewer response to a dramatic ad
JG Wirtz, S Sar, B Duff
Communication Research Reports 33 (2), 111-118, 2016
162016
Looking back; looking forward: A systematic review of 20 years of research and commentary published by Journal of Advertising Education
JG Wirtz, J Hayes, Y Shan
Journal of Advertising Education 20 (1-2), 8-21, 2016
72016
Testing direct and indirect effects of identity, media use, cognitions, and conversations on self-reported physical activity among a sample of Hispanic adults
JG Wirtz, Z Wang, S Kulpavaropas
Health Communication 32 (3), 298-309, 2017
52017
Does it matter who's at risk? Testing message framing and narrative as moderators of the effects of self-referencing on obesity prevention messages targeting Hispanic adults …
JG Wirtz
Health Marketing Quarterly 37 (1), 2020
42020
Selling or selling out? A content analysis of children’s snack packages and implications for advertising practitioners and educators
JG Wirtz, R Ahn, G Song, Z Wang
Association for Education in Journalism & Mass Communication, 2013
4*2013
A systematic review of the contribution of public relations theory and practice to health campaigns
JG Wirtz, L Gardner, P Ngondo
14th Annual International Public Relations Research Conference, 957-975, 2011
32011
Is it good for me or good for somebody else? A test of the effect of message framing and self-referencing on message engagement, attitude toward the ad and behavioral intention
JG Wirtz, T Zimbres
American Academy of Advertising. Conference. Proceedings (Online), 91, 2015
12015
Why should I care? Using narrative ads to increase viewer involvement and intention to support a child abuse prevention campaign
JG Wirtz, S Sar, G Anghelcev
American Academy of Advertising. Conference. Proceedings (Online), 37, 2014
12014
The role of mood and personal relevance on the persuasive impact of gain and loss frames in advertising messages about a vaccine against alcohol addiction
S Ghuge, S Sar, JG Wirtz, L Rodriguez
American Academy of Advertising. Conference. Proceedings (Online), 6, 2011
12011
A virtual space for all: How religious organizations use websites to meet the spiritual and informational needs of believers, seekers, and skeptics
JG Wirtz, DW Ross
Religion online: How digital technology is changing the way we worship and …, 2019
2019
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Artiklar 1–20