Kevin Kam Fung So
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Customer engagement with tourism brands: Scale development and validation
KKF So, C King, B Sparks
Journal of Hospitality & Tourism Research 38 (3), 304-329, 2014
3292014
The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands
KKF So, C King, BA Sparks, Y Wang
Journal of Travel Research 55 (1), 64-78, 2016
2972016
The influence of customer brand identification on hotel brand evaluation and loyalty development
KKF So, C King, B Sparks, Y Wang
International Journal of Hospitality Management 34, 31-41, 2013
2302013
Responding to negative online reviews: The effects of hotel responses on customer inferences of trust and concern
BA Sparks, KKF So, GL Bradley
Tourism Management 53, 74-85, 2016
2162016
The Influence of Online Reviews on Consumers' Attributions of Service Quality and Control for Service Standards in Hotels
V Browning, KKF So, B Sparks
Journal of Travel & Tourism Marketing 30 (1-2), 23-40, 2013
1872013
“When experience matters”: building and measuring hotel brand equity: The customers' perspective
KKF So, C King
International Journal of Contemporary Hospitality Management 22 (5), 589-608, 2010
1632010
Residents’ support for tourism: Testing alternative structural models
R Nunkoo, KKF So
Journal of Travel Research 55 (7), 847-861, 2016
1372016
Motivations and constraints of Airbnb consumers: Findings from a mixed-methods approach
KKF So, H Oh, S Min
Tourism Management 67, 224-236, 2018
1142018
Enhancing customer relationships with retail service brands: The role of customer engagement
KKF So, C King, BA Sparks, Y Wang
Journal of Service Management, 2016
1032016
Inside the sharing economy: Understanding consumer motivations behind the adoption of mobile applications
G Zhu, KKF So, S Hudson
International Journal of Contemporary Hospitality Management, 2017
902017
Joint effects of management responses and online reviews on hotel financial performance: A data-analytics approach
K Xie, KKF So, W Wang
International Journal of Hospitality Management 62, 101-110, 2017
732017
Technology readiness and customer satisfaction with travel technologies: A cross-country investigation
Y Wang, KKF So, BA Sparks
Journal of Travel Research 56 (5), 563-577, 2017
722017
The missing link in building customer brand identification: The role of brand attractiveness
KKF So, C King, S Hudson, F Meng
Tourism Management 59, 640-651, 2017
642017
The influence of service brand orientation on hotel employees’ attitude and behaviors in China
C King, KKF So, D Grace
International Journal of Hospitality Management 34, 172-180, 2013
632013
Voluntary carbon offsetting: Who does it?
CLJ McLennan, S Becken, R Battye, K So
Tourism Management 45, 194-198, 2014
382014
Enhancing Hotel Employees’ Brand Understanding and Brand-Building Behavior in China
C King, KKF So
Journal of Hospitality & Tourism Research 39 (4), 492-516, 2015
342015
Platforms in the Peer-to-Peer Sharing Economy
J Wirtz, KKF So, M Mody, S Liu, HHE Chun
Journal of Service Management 30 (1), 452-483, 2019
332019
The Impacts of Self-Esteem and Resilience on Academic Performance: An Investigation of Domestic and International Hospitality and Tourism Undergraduate Students
A Kwek, HT Bui, J Rynne, KKF So
Journal of Hospitality & Tourism Education 25 (3), 110-122, 2013
292013
Brand management in the era of social media: Social visibility of consumption and customer brand identification
KKF So, L Wu, L Xiong, C King
Journal of Travel Research 57 (6), 727-742, 2018
272018
Consumer Adoption of the Uber Mobile Application: Insights from Diffusion of Innovation Theory and Technology Acceptance Model
S Min, KKF So, M Jeong
Journal of Travel & Tourism Marketing, 2018
262018
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Artiklar 1–20