Harold Boeck
Harold Boeck
Professor of Marketing, ESG UQAM
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Cited by
Cited by
Exploring B-to-B e-commerce adoption trajectories in manufacturing SMEs
LA Lefebvre, E Lefebvre, E Elia, H Boeck
Technovation 25 (12), 1443-1456, 2005
Redesigning the replenishment process of medical supplies in hospitals with RFID
Y Bendavid, H Boeck, R Philippe
Business Process Management Journal, 2010
Enhancing information flow in a retail supply chain using RFID and the EPC network: a proof-of-concept approach
SF Wamba, H Boeck
Journal of Theoretical and Applied Electronic Commerce Research 3 (1), 92-105, 2008
RFID and buyer‐seller relationships in the retail supply chain
H Boeck, S Fosso Wamba
International Journal of Retail & Distribution Management 36 (6), 433-460, 2008
RFID as an enabler of B-to-B e-Commerce and its impact on business processes: a pilot study of a supply chain in the retail industry
LA Lefebvre, É Lefebvre, Y Bendavid, SF Wamba, H Boeck
Proceedings of the 39th Annual Hawaii International Conference on System …, 2006
RFID-enabled traceability system for consignment and high value products: A case study in the healthcare sector
Y Bendavid, H Boeck, R Philippe
Journal of medical systems 36, 3473-3489, 2012
Using RFID to improve hospital supply chain management for high value and consignment items
Y Bendavid, H Boeck
Procedia Computer Science 5, 849-856, 2011
Mobile marketing and consumer behaviour current research trend
A Lamarre, S Galarneau, H Boeck
International Journal of Latest Trends in Computing 3 (1), 201, 2012
The potential of RFID in warehousing activities in a retail industry supply chain
L Lefebvre, É Lefebvre, Y Bendavid, S Wamba, H Boeck
Journal on Chain and Network Science 5 (2), 101-110, 2005
Evolving B2B e‐commerce adaptation for SME suppliers
H Boeck, Y Bendavid, E Lefebvre
Journal of Business & Industrial Marketing 24 (8), 561-574, 2009
Proximity marketing as an enabler of mass customization and personalization in a customer service experience
N Levesque, H Boeck
Managing Complexity: Proceedings of the 8th World Conference on Mass …, 2017
The effect of perceived intrusion on consumers’ attitude towards using an RFID-based marketing program
H Boeck, J Roy, F Durif, M Grégoire
Procedia Computer Science 5, 841-848, 2011
Connecting with consumers using ubiquitous technology: A new model to forecast consumer reaction
A Margulis, H Boeck, M Laroche
Journal of Business Research 121, 448-460, 2020
Teaching search engine marketing through the google ad grants program
TB Clarke, J Murphy, LR Wetsch, H Boeck
Marketing Education Review 28 (2), 136-147, 2018
The impact of proximity marketing on consumer reactions and firm performance: A conceptual and integrative model
A Bilolo, H Boeck, F Durif, N Levesque
Building theory from consumer reactions to RFID: discovering Connective Proximity
A Margulis, H Boeck, Y Bendavid, F Durif
Ethics and Information Technology 18, 81-101, 2016
Salesforce responsive roles in turbulent times: case studies in agility selling
B Bourguignon, H Boeck, T Brashear Alejandro
Journal of Business & Industrial Marketing 36 (8), 1286-1299, 2021
Technological Requirements and Derived Benefits from RFID Enabled Receiving in a Supply Chain
H Boeck, LA Lefebvre, É Lefebvre
RFID Handbook: Applications, Technology, Security, and Privacy, 295, 2010
The influence of the buyer-seller relationship on e-commerce pressures: the case of the primary metal industry
H Boeck, Y Bendavid, LA Lefebvre, É Lefebvre
Proceedings of the 8th international conference on Electronic commerce: The …, 2006
Mobile marketing and consumer behavior current research trends
H Boeck, A Lamarre, S Galarneau
International Journal of Latest Trends in Computing 3 (1), 2011
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