Ulf Aagerup
Ulf Aagerup
Verifierad e-postadress på hh.se
TitelCiteras avÅr
The influence of real women in advertising on mass market fashion brand perception
U Aagerup
Journal of Fashion Marketing and Management: An International Journal 15 (4 …, 2011
472011
Green consumer behavior: being good or seeming good?
U Aagerup, J Nilsson
Journal of Product & Brand Management 25 (3), 274-284, 2016
272016
Accessible luxury fashion brand building via fat discrimination
U Aagerup
Journal of Fashion Marketing and Management: An International Journal 22 (1 …, 2018
32018
To sell or not to sell: Overweight users’ effect on fashion assortments
U Aagerup
Journal of Brand Management 18 (1), 66-78, 2010
32010
The perception of useful information derived from Twitter: A survey of professionals
KS Søilen, G Tontini, U Aagerup
Journal of Intelligence Studies in Business 7 (3), 2017
22017
Obese models’ effect on fashion brand attractiveness
U Aagerup, ER Scharf
Journal of Fashion Marketing and Management: An International Journal 22 (4 …, 2018
12018
Misery as Corporate Mission: User Imagery at the Nightclub The Spy Bar
N Egels-Zandén, U Aagerup
Contemporary Issues in Business Ethics, 163, 2007
12007
Misery as Corporate Mission: User Imagery at the Nightclub The Spy Bar
N Egels-Zandén, U Aagerup
Contemporary Issues in Business Ethics, 163, 2007
12007
The Olympic Games and associative sponsorship: Brand personality identity creation, communication and congruence
R Rutter, J Nadeau, U Aagerup, F Lettice
Internet Research, 2019
2019
Building nightclub brand personality via guest selection
U Aagerup
International Journal of Hospitality Management, 102336, 2019
2019
Building Brand Personality in a Business-to-Business Context–the Case of Born Globals.
S Andersson, U Aagerup, G Awuah, I Wictor
The 22nd McGill International Entrepreneurship Conference at Halmstad University, 2018
2018
Customer Value Creation in Mature Born Globals
S Andersson, GB Awuah, U Aagerup, I Wictor
The 21st McGill International Entrepreneurship conference, Galway, Ireland …, 2017
2017
Intermediate Luxury Fashion: Brand Building via Fat Discrimination
U Aagerup
11th Global Brand Conference, University of Bradford, Bradford, United …, 2016
2016
User BMI effects on mass market fashion brands
U Aagerup
2016
It’s Not What You Sell–It’s Whom You Sell it To: How the Customer’s Character Shapes Brands and What Companies Do About it”
U Aagerup
2015
International growth in born globals–value creation on international markets
S Andersson, G Awuah, I Wictor, U Aagerup
19th McGill International Entrepreneurship Conference at Department of …, 2015
2015
The Impact of User Weight on Brands and Business Practices in Mass Market Fashion
U Aagerup
Göteborgs universitet, 2010
2010
Maximizing long-term profit in high end night clubsby balancing user imagery and income
U Aagerup
EIRASS. July 6-11, 2009, Niagara falls, Canada., 2009
2009
Misery as Corporate Mission
N Egels-Zandén, U Ågerup
Systemet kan inte utföra åtgärden just nu. Försök igen senare.
Artiklar 1–19