Ulf Aagerup
Ulf Aagerup
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The influence of real women in advertising on mass market fashion brand perception
U Aagerup
Journal of Fashion Marketing and Management: An International Journal, 2011
Green consumer behavior: being good or seeming good?
U Aagerup, J Nilsson
Journal of Product & Brand Management, 2016
The persuasive effects of emotional green packaging claims
U Aagerup, AS Frank, E Hultqvist
British Food Journal, 2019
Accessible luxury fashion brand building via fat discrimination
U Aagerup
Journal of Fashion Marketing and Management: An International Journal, 2018
Obese models’ effect on fashion brand attractiveness
U Aagerup, ER Scharf
Journal of Fashion Marketing and Management: An International Journal, 2018
How do mature born globals create customer value to achieve international growth?
S Andersson, GB Awuah, U Aagerup, I Wictor
International Marketing Review, 2020
The perception of useful information derived from Twitter: A survey of professionals
K Solberg Søilen, G Tontini, U Aagerup
Journal of Intelligence Studies in Business 7 (3), 50-61, 2017
To sell or not to sell: Overweight users’ effect on fashion assortments
U Aagerup
Journal of Brand Management 18 (1), 66-78, 2010
The Olympic Games and associative sponsorship: Brand personality identity creation, communication and congruence
R Rutter, J Nadeau, U Aagerup, F Lettice
Internet Research, 2019
Self-enhancing green consumer behavior
U Aagerup, J Nilsson
The 10th annual Global Brand Conference, Turku, Finland, April 27-29, 2015
Building nightclub brand personality via guest selection
U Aagerup
International Journal of Hospitality Management 85, 102336, 2020
Building Brand Personality in a Business-to-Business Context–the Case of Born Globals
S Andersson, U Aagerup, GB Awuah, I Wictor
The 22nd McGill International Entrepreneurship Conference, 22-24 September …, 2018
Customer Value Creation in Mature Born Globals
S Andersson, GB Awuah, U Aagerup, I Wictor
The 21st McGill International Entrepreneurship conference, Galway, Ireland …, 2017
Intermediate Luxury Fashion: Brand Building via Fat Discrimination
U Aagerup
11th Global Brand Conference, University of Bradford, Bradford, United …, 2016
User BMI effects on mass market fashion brands
U Aagerup
It’s Not What You Sell–It’s Whom You Sell it To: How the Customer’s Character Shapes Brands and What Companies Do About it”
U Aagerup
International growth in born globals–value creation on international markets
S Andersson, G Awuah, I Wictor, U Aagerup
19th McGill International Entrepreneurship Conference at Department of …, 2015
The Impact of User Weight on Brands and Business Practices in Mass Market Fashion
U Aagerup
Göteborgs universitet, 2010
Maximizing long-term profit in high end night clubsby balancing user imagery and income
U Aagerup
EIRASS. July 6-11, 2009, Niagara falls, Canada., 2009
Misery as Corporate Mission: User Imagery at the Nightclub The Spy Bar
N Egels-Zandén, U Ågerup
Contemporary Issues in Business Ethics, 163, 2007
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Artiklar 1–20